It’s been a newsy lead-up to the final week before Watches and Wonders Geneva opens on 1 April 2025. Watches and Wonders Geneva is the most prestigious industry event of the year, showcasing the world’s leading brands. In 2025, 60 brands will exhibit, building upon the record-breaking 49 000 attendees in April 2024.
The Watches and Wonders Geneva Foundation (WWGF), established by Rolex, Richemont, and Patek Philippe in September 2022 to champion watchmaking worldwide, welcomed Chanel, Hermès, and LVMH to its Board in 2024. The Geneva-based non-profit later announced the addition of first-time exhibitors Bvlgari and independent brands Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger, while Armin Strom and HYT return to the mix.
The Salon opens its doors to the public for the third time from Saturday, 5 April to Monday, 7 April 2025, following four days reserved for press, retailers, clients and other industry professionals.
This year, visitors can tailor their experience with a new personalised scheduling feature, available exclusively online with ticket purchase. Watch fans can choose from exclusive product presentations or expert-led guided tours to delve into the world of the maisons. Alternatively, enjoy an independent journey of discovery, immersing yourself in brand atmospheres and encountering iconic creations.
The LAB showcases innovation with brand, startup, and student projects, while the Auditorium offers expert insights into the watchmaking industry. Finally, the Longitude Zero exhibition takes visitors on a journey along the Greenwich Meridian.
Exhibiting brands
The brands exhibiting at the 2025 show are A. Lange & Söhne, Alpina Watches, Angelus, Armin Strom, Arnold & Son, Artya Watches, Baume & Mercier, Bell & Ross, Bremont, Bvlgari, Cartier, Chanel, Charriol, Chopard, Christiaan Van Der Klaauw, Chronoswiss, Cyrus Genève, Czapek & Cie, Eberhard & Co., Ferdinand Berthoud, Frederique Constant, Genus, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie., Hautlence, Hermès, Hublot, Hysek, HYT, IWC Schaffhausen, Jaeger-Lecoultre, Kross Studio, Laurent Ferrier, Louis Moinet, Meistersinger, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake Marin, Tag Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, and Zenith.
In the City
Visit Watches and Wonders Geneva to learn more about booking tickets for the public days on April 5-7, 2025, and learn about the programme and activities In the Salon at Palexpo and the Watchmaking Village In the City. Meanwhile, get regular updates via Facebook and Instagram as the watchmakers reveal their new creations once the fair opens.
Discover the future of watchmaking through the eyes of its rising stars. Young professionals and trainees will present their current projects and skills at the Watchmaking Village at Pont de la Machine and various partner boutiques. Engage in guided tours, participate in discovery workshops, and attend conferences and panel discussions exploring themes relevant to the younger generation and time measurement. This event celebrates the talent of the best apprentices, young graduates, and skilled craftsmen, offering an educational experience alongside brand showcases.
As always, Thursday evening, April 3, 2025, is about boutique animations (5pm to 9pm) and live entertainment at various locations and times. Access is free. Music concerts happen at the main stage In the City at Quai du Général-Guisan from 5pm to 10pm and open-air locations at Place Longemalle, Place de la petite Fusterie, and Place du Molard from 5.30pm to 7.30pm, and Rue Robert Céard from 5.30pm to 9pm.
News flash
It’s also just been announced that Watches and Wonders Geneva 2025 has partnered with Salone del Mobile Milano, encouraging ticketholders to move on to Milan for the world’s leading design event from 8-13 April 2025. Tickets for the latter are available to watch fair attendees at an exclusive 50 per cent discount.
YourLuxury Africa will be at Watches and Wonders Geneva once again, so look out for coverage on social media, the website and in print in the coming months. Meanwhile, I can’t wait to reveal news of the Montblanc launches, to which I have privileged early insight, so look out for that online, too, on 1 April 2025.
