Acqua di Parma has long been synonymous with the warmth and vibrancy of Italy and Italian craftsmanship. Founded in 1916, the brand’s story began with Colonia, a fragrance that defined the essence of Italian sophistication. Created in a small perfumery in Parma, Colonia was a revelation – a light, citrus-infused scent that stood in contrast to the heavier fragrances popular at the time. Over the decades, it became a favourite among discerning individuals, from Hollywood icons to European aristocracy, securing its place as a timeless classic.
Now, Acqua di Parma ushers in a new era with Colonia Il Profumo, a contemporary and intensified interpretation of its signature scent. This latest creation pays homage to over a century of tradition while embracing a bolder, more enduring composition.
At its heart, Colonia Il Profumo retains the luminous citrus signature that made Colonia an icon. The fragrance opens with the sparkling brightness of Italian bergamot, grapefruit, blood orange, and petitgrain, evoking the warmth of Mediterranean landscapes. A distinctive new addition ylang-ylang introduces depth and sensuality, enhancing the fragrance’s complexity. The floral richness of ylang-ylang is refined to highlight its most radiant facets, blending with rosemary and orange leaves at the heart of the scent. The base is anchored by earthy vetiver oil and the rich, woody warmth of patchouli, for a rich and lasting impression.
Colonia Il Profumo is housed in an Art Deco-inspired bottle with a gold-gilded glass base and deep golden hue – a signal nod to the fragrance’s intensity – while a redesigned label adds a modern touch.
For over a century, Acqua di Parma has embodied the Arte di Vivere – the Italian art of living – through its dedication to quality, craftsmanship and timeless style. With Colonia Il Profumo, the maison continues this tradition, reimagining a beloved classic for a new generation. It’s an exquisite way to experience the vibrancy and refinement of Italian luxury from another continent.
