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The Business of Speed: May ’25 Edition

May is a big month in sport.

Paris’ Roland Garros hosts the French Open, the Principality of Monaco becomes the playground for Formula 1’s fast and fabulous at the Monaco Grand Prix, while North Carolina’s Quail Hollow Club will welcome the best golfers for this year’s PGA Tournament.

But beyond the events, professional atheletes have become the new muses for fashion brands, creating a meeting of minds for the best in sports luxe.

After breaking Usain Bolt’s record, Akani Simbine if officially the fastest man in 2025, and chats to us about his personal style. From Rassie Erasmus to Caster Semenya, we honour some of South Africa’s legendary sportspeople.  

Whether it’s Roger Federer or Lewis Hamilton (who is one of the co-chairs for this year’s Met Gala), athletes are leaning into their sense of style. They’re bringing their individual flair to sport, turning basketball tunnels and tennis courts into runways.

In this issue, we celebrate the synergy between sports and luxury – the combination we didn’t know we needed. We’re also giving away a copy of Nike’s new apparel coffee table book, “Look Good, Feel Good, Play Good”, just hit the link in bio and stand a chance to win.

#YOURLUXURYAFRICA #SportsLuxe #Sport #LuxuryLifestyle #Luxury


My Top Picks

Dancing is a sport to me. These Cassia lace up heels by Christian Louboutin are inspired by ballet slippers and made from crepe satin.

Your gym gear deserves to be housed in this Jacquard Telfar Duffle Monogram bag. It comes in various delicious colours.  

These Folding Aviator Ray Bans are perfect for hikes that turn to ‘after-action’ drinks because they are compact and easy to carry around. 

What’s not to love about this Tonda PF Chronograph timepiece from everyone’s favourite watch brand, Parmigiani

Featuring legends like Caster Semenya, Nike’s Feel Good, Look Good, Play Good book gives a history of the brand’s apparel innovation through the years. We’re giving away a copy to one lucky reader so head over to our website to enter.

Cassia lace up heels by Christian Louboutin

Jacquard Telfar Duffle Monogram bag

Folding Aviator Ray Bans

Tonda PF Chronograph timepiece, Parmigiani

Nike’s Feel Good, Look Good, Play Good book

read the latest issue here:

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May 2025

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