Known to her devoted followers as “Lisa with the Good Hair,” Lisa Madibe Missouri is far more than a content creator — she’s a digital innovator and bona fide style icon. Her rise from creating relatable content to being crowned GQ’s Best Dressed Woman of 2024 is a testament to her unique blend of authenticity and refined creativity.
A self-made powerhouse who conceptualises, shoots, and edits her own work, Lisa brings a meticulous eye to everything she does — whether collaborating with global brands or walking the runway. It’s this exacting standard and innate sense of modern elegance that draws her to Ted Baker, a brand that mirrors her own philosophy of timeless, impactful style.
We caught up with Lisa to explore her connection with the SS25 collection.
YLA: What is it about Ted Baker’s SS25 collection that immediately caught your eye?
Lisa: The beautiful fabrics and striking silhouettes instantly caught my attention. There’s a sense of effortless sophistication in the way each piece moves; it’s timeless yet refreshingly modern.
YLA: When you think of Ted Baker, what qualities come to mind that set it apart from other brands you wear?
Lisa: Ted Baker embodies timeless elegance, exceptional quality, and designs that truly stand out. Every piece feels considered, from the tailoring to the subtle details that elevate the entire look. I love that about the brand.
YLA: Which piece from the SS25 collection feels the most you, and why?
Lisa: Definitely the Champagne Gold silk dress. It’s elegant, timeless, and exudes confidence. It’s the kind of dress that makes a statement without needing to say a word.
YLA: Ted Baker is known for its subtle but thoughtful details. What’s one detail in the collection that you think others might overlook, but you love?
Lisa: I absolutely love the floral detailing; it’s delicate yet impactful. It adds that signature Ted Baker touch, making the design feel personal and feminine.
YLA: What’s your personal fashion philosophy, and how does Ted Baker align with it?
Lisa: I’ve always loved clean tailoring and structured pieces that make you feel powerful yet graceful. Ted Baker captures that balance beautifully, combining structure with softness and sophistication.
YLA: Summer invites us to slow down and enjoy the beauty in everyday moments. How does your style change in warmer weather, and how does Ted Baker’s SS25 collection tie into the South African way of dressing for summer and the festive season?
Lisa: In summer, I gravitate towards easy, breathable dresses that make an impact without needing much styling. The SS25 collection reflects that perfectly; it’s light, refined, and ideal for the South African festive season, where effortless elegance meets celebration.
YLA: How do you style Ted Baker pieces for your day-to-day life versus special occasions?
Lisa: For day-to-day wear, I love pairing my Ted Baker looks with ballet flats or sleek sneakers for a chic yet comfortable look. For special occasions, I elevate the same outfit with heels and bold jewellery, proof of how versatile the pieces really are.
YLA: If you had to describe the SS25 collection in three words, what would they be?
Lisa: Classy, timeless, and regal.
YLA: Do you have a favourite “Ted Baker memory” — a piece or moment with the brand that stands out for you and perhaps solidified your connection with it?
Lisa: Yes, when I wore and created content for the Ted Baker Rose Coat campaign. That moment was unforgettable. I felt so beautiful and empowered, almost presidential. It reminded me why I love the brand: it makes you feel something.
YLA: Why do you think Ted Baker continues to resonate with style-conscious audiences season after season?
Lisa: It’s the craftsmanship, the quality, and the elegance that never goes out of style. Ted Baker consistently delivers timeless fashion for the modern woman, and that’s exactly the kind of woman I aspire to be.
