Chanel releases indulgent Coco Mademoiselle gift sets for Mother’s Day

The fragrance reflects what the young Coco Chanel herself was: strong yet subtle, youthful yet confident

By Your Luxury

Created by Jacques Polge, the nose of Chanel from 1978 to 2015, Coco Mademoiselle was introduced in 2001. A fresh oriental scent, it brought the chypre fragrance family back in style with its exclusive fractional patchouli note.

A fresh and vibrant version of a chypre, Coco Mademoiselle immediately appealed to a younger consumer than its sibling (and the most famous chypre) – Chanel No. 5. Chypre perfumes are traditionally characterised by citrus top notes, a floral heart and a woody, mossy base notes. Coco Mademoiselle brings the floral element to the fore and has a lovely duality – sparkly and bright on account of the oranges, bergamot and grapefruit alongside rose and jasmine, with a creamy and comforting base. With model Kate Moss as the face of the launch campaign, it had all the ‘It’ girl appeal you would expect. Kate was followed by Keira Knightley as the face of the fragrance for many years until in 2023 actress Whitney Peak was appointed as the new égérie for Coco Mademoiselle. At 21 and a rising star, Whitney’s joy, spirit, curiosity and energy are contagious and make her the perfect face for the fragrance. The new limited-edition gifting, in time for Mother’s Day, brings this youthful energy into the packaging and offering.

The silky pouch is filled with a 50ml Coco Mademoiselle EDP, Rouge Coco Baume in Dreamy White and Le Vernis in Ballerina, while the embossed coffret opens to reveal a 100ml Coco Mademoiselle EDP and 200ml scented Body Oil.

“It doesn’t paint too big or full a picture,” says Whitney of the scent of Coco Mademoiselle. “It leaves room for the imagination for women to embody the fragrance in their own individuality, however, they want their own personality to shine through. And when you have the right fragrance, it gives you an air of confidence.”

The limited-edition collection is available at Chanel fragrance and beauty boutiques located at Sandton City, V&A Waterfront, Gateway, and Menlyn.

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