The stellar actor fronts the luxury menswear Summer 2024 campaign

By Your Luxury

A former gymnast and dancer, Mikkelsen has starred in blockbusters where he’s taken on comic roles, played a doctor, a vicar and a detective. When it comes to his latest work as ZEGNA ambassador, Mikkelson shows himself as a man who’s found the calm and serenity we are all searching for.

“I am really proud to continue my collaboration with ZEGNA and to be the global ambassador of the new Oasi Lino SS24 collection,” he notes. “ZEGNA is the leader in the production of fine fabrics and global excellence in menswear. Their commitment with Oasi Lino towards sustainability and traceability is extraordinary. Oasi fibres are the epitome of the highest craftmanship that goes into every ZEGNA product. The philosophy and values of ZEGNA are the reason why it is such an inspiring brand.” 

Inspired by Oasi Zegna and a selection of locations that reflect the Oasi Lino collection’s lifestyle focus, The ’ZEGNA in Summer’ campaign sees Mikkelsen styled wearing iconic ZEGNA staples — including the Alba Overshirt and Triple Stitch Espadrilles.

In some images, he’s also wearing the new Orizzonte II Sunglasses. Using the Italian word for horizon, this iconic ZEGNA Eyewear style is named after the panoramic mountain-top views in the brand’s scenic natural territory. The campaign follows Mads Mikkelsen as he searches for an Oasi Zegna in the world. A place where slowing down and disconnecting from city life is the most important task at hand, and living life offline becomes the ultimate luxury.

Debuted during ZEGNA’s L’Oasi di Lino Summer 2024 Fashion Show in Milan, the Oasi Lino collection embodies Artistic Director Alessandro Sartori’s vision of lightness for the season through relaxed silhouettes and a colour palette inspired by the natural world. ZEGNA’s fabric-making expertise is showcased in the collection, which begins in the French region of Normandy — where the world’s finest flax fibers are sourced. Sown in springtime, flax plants signal they are ready to be harvested by bursting into bloom in early summer — a brief moment that transforms entire fields into seas of pale blue.  From here, fibers are transported to Italy and transformed into an array of exquisite Oasi Lino fabrics.

All Oasi Lino fabrics are crafted from flax fibers that ZEGNA commits to certifying as 100% traceable from 2024: making the collection the latest development on the brand’s Road to Traceability. Inspired by the founding values of Oasi Zegna natural territory — the 100km2 home of ZEGNA’s values in the Italian Alps — the Road to Traceability initiative draws on the legacy of environmental and societal consciousness that has been at the heart of the brand for over a century. Since 1910, Oasi Zegna has been reforested with over 500,000 trees and counting, transforming it into a thriving and biodiverse ecosystem.

For more information: www.zegna.com

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