Ready-to-wear meets pop culture in spectacular style as KARL LAGERFELD unveils its Fall/Winter 2025 campaign, From Paris with Love, starring the inimitable Paris Hilton. In a delicious twist of fate, the campaign brings together two cultural forces who have each, in their own way, shaped the zeitgeist — Paris, the eternal city of fashion, and Paris, the millennial icon who redefined celebrity.
Shot by renowned fashion photographer Chris Colls, the campaign presents a striking visual dialogue between Paris’s playful glamour and the maison’s signature Parisian sophistication. Monochromatic imagery, punctuated by sharp tailoring and Lagerfeld’s iconic silhouettes, creates a timeless yet contemporary aesthetic — one that honours Karl’s legacy while feeling entirely fresh.
A Meeting of Mavericks
“Paris Hilton isn’t just a style icon — she’s a cultural architect,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “Much like Karl, she has an innate understanding of image, reinvention, and the power of personality. This collaboration is a celebration of two rule-breakers who defined their eras.”
For Paris, the partnership is deeply personal. “Karl was a genius, a rebel, and endlessly inspiring,” she reflects. “His fearlessness, his wit — it’s what made him legendary. To step into his world, in a campaign that’s all about bold individuality, feels like destiny. From Paris with Love isn’t just a tagline — it’s a tribute to everything he stood for.”
Campaign Craft: Where Wit Meets Elegance
True to Karl’s love of theatricality, the campaign blends high fashion with a wink of mischief. The digital component reimagines the brand’s legendary Karl Interviews Karl film — a surreal, self-referential piece in which the designer once playfully interrogated himself. The 2025 iteration, starring Hilton, promises the same irreverent humour with a modern twist.
Alongside Paris, Spanish heartthrob Jon Kortajarena returns as the face of KARL LAGERFELD Menswear, embodying the collection’s razor-sharp suiting and louche sophistication. Their chemistry — both long-time friends —adds an electric energy to the visuals.
The K/Autograph: A Signature Revival
A highlight this season is the return of the K/Autograph, Karl’s personal insignia. Originally introduced in the 1980s, the motif — inspired by Karl’s handwritten initials — graces everything from structured blazers to sleek accessories. Its revival is a poignant nod to the designer’s enduring influence, seamlessly blending heritage with modernity.
The Drop: A Global Spectacle
The Fall/Winter 2025 campaign will launch worldwide across billboards, print, digital, and social platforms, culminating in an exclusive soirée at Paris Fashion Week on 1 October 2025 — featuring Paris at the helm and a night of late-hour decadence.
With its mix of wit, sophistication, and unapologetic glamour, From Paris with Love isn’t just a campaign — it’s a manifesto. A reminder that true style is about audacity, authenticity, and, above all, having fun with fashion.
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