A beautifully designed home tells a story. It is where celebrations unfold around the dining table, where a favourite armchair becomes the backdrop to years of conversations, and where the smallest details quietly become part of family tradition. For 25 years, @home has helped South Africans create those spaces, offering homeware that balances timeless style with everyday functionality.
This September, the retailer marks the milestone, celebrating not only a significant business achievement but also the relationships it has built with generations of customers.
The journey began in 2001 with the opening of @home’s first store at Canal Walk in Cape Town. From the outset, the brand set out to redefine homeware retail by bringing together thoughtful design, quality craftsmanship and practical living. That vision has expanded into a national footprint of 122 stores.
Over time, these pieces become woven into everyday life. A cookware set becomes part of treasured family recipes. Elegant dinnerware comes out year after year for birthdays, anniversaries, and festive celebrations.
The same philosophy extends to the bedroom, where comfort becomes essential to everyday living. From duvets to pillows that provide years of restful sleep, bedding accompanies life’s quieter moments, from late-night conversations to birthdays that begin with breakfast in bed.
A first sofa often becomes the heart of a young family’s home, while a carefully chosen statement chair or dining table can define a room for decades. @home encourages customers to invest in timeless pieces rather than passing trends.
The retailer’s gifting collections extend the same approach, with flowers, fragrances, decorative accessories and homeware chosen to mark special occasions and milestones.
After 25 years, @home’s enduring legacy lies not only in the products it has sold, but in the homes, memories and moments it has helped shape across South Africa.
