In her recent project, “A Creative Constellation: Contemporary Women in the Arts,” Violeta sets out to demonstrate the multifaceted existence of individuals from diverse backgrounds. Her goal is to dismantle stereotypes, enrich the discourse on the identity and individuality of people of colour, and cultivate a more inclusive perspective on the diverse experiences within the Black community. Violeta shares more on this exciting project and discusses some of her upcoming work.
Back in 2021, I initiated a conversation with the curation team at the National Portrait Gallery, suggesting that more representation was needed both in front of and behind the camera. At the time, I was the only Black photographer in the “Reframing Narratives” Exhibition, an exhibition dedicated to women sitters and women photographers. Following this conversation it was agreed that I would create a list of women sitters I believed should be featured in the gallery.
I did not expect this initiative to evolve into a new and more diverse exhibition. When the exhibition opened, I was deeply moved to see that six names from the list I had provided made it onto the wall. This moment made me extremely proud of using my voice to create change. For me, this exhibition is not only a milestone in my career but also a platform to highlight the stories and perspectives of underrepresented groups in an incredible venue. It’s an opportunity to showcase my work alongside other talented women while contributing to a broader narrative that values inclusivity and diverse voices.
My work and mentality are rooted in the present moment. Rather than envisioning the future, I focus on what I can do now. However, I have seen change since I started in the creative industry. I used to be the only Black female creative wherever I went. Now, I see more Black women at events, exhibitions, and talks, but there is still a significant lack of representation among professional creatives. While progress has been made, there is much more to be done to ensure that women of colour have equal opportunities in the industry.
Ever since I started developing vitiligo, people have often asked to take my portrait. This led to me documenting my vitiligo as it constantly changes. The inspiration came from a picture of a man holding flowers while sleeping over a table, which sparked my creativity. That’s how I began photographing my hands. The evolving nature of my vitiligo, combined with the symbolic use of flowers, allowed me to tell a personal story that resonated with my journey. “Hand Masters” was never meant to be a series, but has become a powerful and healing means for me to capture and communicate my identity, as well as the beauty and complexity of my condition.
The Hand Masters exhibition at Home and House London this September will mark my debut exhibition of original pieces of both photography with painting. I aim to provide people with the opportunity to encounter my work beyond the traditional white walls of a gallery, instead showcasing it against backgrounds that enhance its character and interior design. This setting imbues my images with romance and elegance, offering a unique perspective and inviting viewers to appreciate art in a more intimate and evocative environment.
Persistence and resilience have been a key element of my career. Sometimes I did more work, and sometimes I was distracted with life and so many times I have wanted to give up. My advice to emerging photographers is to know that your background and experiences are your strengths. Stay connected to what moves you. Use them to tell stories that are authentic to you. Your unique voice is what will set you apart in the industry. Your unique voice is what will set you apart in the industry. Authenticity resonates with people and will help you build a distinct and recognizable portfolio. Strive to be happy with every project you undertake even if it is just one project a year.
What’s important as a creative professional is to ensure you maintain a healthy work-life balance and take time for self-care to avoid burnout which is easier said than done. Don’t be scared of sharing your experiences with other photographers, talk about agents, salaries, contracts, etc, as this will allow you to see what is out there.
