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Jewels of the Continent: Four African Brands Reimagining Jewellery Design

From heritage-inspired heirlooms to bold contemporary statements, Didris, Jiamini, Patrick Mavros, and Refine are reshaping the future of the craft.

If the recent fashion week events are anything to go by, 2025 is the year for versatile, expressive jewellery. And accessory brands Didris, Jiamini, Patrick Mavros, and Refine all beautifully capture this spirit.

Whether you’re captivated by artisanal crafts, precious stones or nature, these brands offer more than just contemporary style but future heirlooms rich in storytelling, craftsmanship, and striking design. Regardless of your taste, these designers provide something special.

Didris – Super Fine Jewels

Founded by British actor Damson Idris, his newly launched brand, Didris offers fine jewellery pieces crafted in Mumbai using diamonds and gemstones ethically sourced from places like Namibia, Botswana, and South Africa. The brand’s debut collection features elegant designs infused with a youthful energy. Think intricately crafted beaded and pearl necklaces, bracelets, and diamond stud earrings. Speaking about the collection, Idris revealed that the inspiration behind this venture comes from his mother, who once traded in gold. He also draws from his Nigerian heritage and family traditions of dressing up and accessorising, elements deeply embedded in his identity and personal style.

Visit didris.com

Jiamini – Artisanal Statement Pieces

Created by Jennifer Mulli, Jiamini is a Kenyan brand known for its statement, oversized designs that harmoniously blend traditional styles with a modern attitude. The designer is dedicated to empowering women and eco-conscious practices, and works with skilled female artisans who create the brand’s staple pieces using repurposed materials like leather and beads. Each collection is shaped by African traditions from the vibrant dressing of the Masaai tribe to pottery-inspired shapes and beadwork, resulting in unique artisanal designs often presented in oversized styles.

Visit jiaminikenya.com

Patrick Mavros – Wildlife-inspired Heirlooms

Established over four decades ago in Zimbabwe, Patrick Mavros has evolved into a men’s and women’s luxury heritage brand with multiple stores in locations that include London, Harare, Cape Town and Nairobi. Renowned for their animal sculptures and silver jewellery that’s inspired by Zimbabwe’s wildlife and the founders’ own Safari-inspired game farm outside Harare, Patrick Mavros delivers craftsmanship coupled with family heritage. The brand merges its passion for design with a dedication to preserving and building awareness for wildlife and endangered species. With creations named and modelled after animals like the pangolin or elephant, each collection is a celebration of nature and the great outdoors.

Visit patrickmavros.com

Refine – Ethical Luxury

Capturing the fashion industry with its chic and modern designs, Refine Studios was started by Dolapo Morgan with a vision to seamlessly blend fashion with social change. For Dolapo, fashion and style go beyond looking good. It’s also about fostering positive change and uplifting communities. The brand focuses on responsible sourcing, philanthropic efforts, and promoting circularity while working to align with the UN Sustainable Development Goals. Leveraging gemstones and corals sourced in Northern and Eastern Nigeria, to create stunning pieces in innovative shapes, Dolapo’s work redefines luxury as a blend of beauty, purpose and cultural pride.

Visit refine-studios.com
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May 2025

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