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Cartier’s New Love Bracelet Redefines Eternal Connection

Since 1969, Cartier Love has symbolised devotion. The new Love Unlimited bracelet evolves the iconic design with flexible gold links, an invisible clasp, and endless ways to share and express love.

With its unmistakable oval shape, mechanical clasp and signature screw motif, Cartier revolutionised jewellery for lovers when it introduced the Love bracelet in New York in 1969. Designed by Aldo Cipullo, it reflected the cultural freedom of the era — a radical statement that love could be sealed, quite literally, with a screwdriver.

Over half a century later, that revolutionary gesture evolves with Love Unlimited — Cartier’s newest creation in the Love collection. A fully flexible bracelet that wraps fluidly around the wrist, it redefines the art of wearing love.

This supple design can be attached to another bracelet, forming a pair, or endlessly multiplied for a limitless connection.

Design and Engineering in Harmony

The creation is the result of more than a hundred trials and prototypes — a feat of design and engineering that marries precision with sensuality. Each gadrooned link is punctuated by Cartier’s signature polished screws, spaced to preserve perfect proportion and harmony in every size.

The maison has even devised a patent-pending invisible clasp, operated by a discreet screw, that integrates seamlessly into the ribbon of gold. The result: over 200 miniaturised components fused into one fluid, second-skin jewel that moves with the body.

A Living Metaphor for Connection

Available in white, yellow, or rose gold, the Love Unlimited bracelet is designed to be shared, exchanged, or endlessly joined – a living metaphor for connection without limits. A matching ring completes the story, echoing the same gadroons and luminous finish.

More than five decades on, Cartier Love remains a modern declaration — flowing, intimate and eternal.

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JUly 2026

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