Watches and Wonders Geneva 2026 signals a decisive new chapter for the world’s leading watchmaking event, marked by the arrival of 11 additional brands.
The addition of Audemars Piguet is particularly significant. Still owned by its founding families, the Le Brassus-based manufacture’s participation highlights the Salon’s growing appeal across the full spectrum of high watchmaking, from historic maisons to contemporary independents. Their presence is primarily about building brand awareness and supporting the Swiss watchmaking industry, rather than selling watches.
Joining Audemars Piguet are l’Epée 1839 — Switzerland’s only manufacture dedicated exclusively to high-end clocks — alongside Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren. With these additions, the total number of exhibiting brands rises to 66.
The Salon’s physical layout will evolve accordingly. There will be more independent artisan-creators, with the Carré des Horlogers expanding from 16 to 23 exhibitors, and the Mezzanine from nine to 15. Meanwhile, H. Moser & Cie. and Frederique Constant will relocate and enlarge their booths, reflecting continued growth and renewed brand positioning.
Innovation remains a central pillar. The LAB, Watches and Wonders’ incubator for forward-thinking technologies and concepts, opens its doors more widely than ever. For the first time, startups, companies and research laboratories may submit high-value-added projects via watchesandwonders.com. Selected initiatives will be presented during the 2026 edition, offering exposure to industry leaders, potential partners and an international audience.
Beyond the Palexpo halls, Geneva itself becomes the stage. While the established rhythm of four professional days followed by three public days remains, each day is now conceived as a standalone cultural experience. Museum collaborations, after-work events, workshops, and dedicated programming for younger audiences are scheduled across the city, culminating in the Thursday nocturne. A complimentary shuttle service will transport participants between the Salon and In The City venues.
As Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation, notes, this edition marks a turning point, positioning Geneva as a host city and a global destination for watchmaking culture.
Exhibiting Brands
A. Lange & Söhne | Alpina | Luanges | Armin Strom | Arnold & Son | Artya Genève | Audemars Piguet | Baume & Mercier | Behrens | Bianchet | Bremont | B.R.M Chronographes | Bvlgari | Cartier | Chanel | Charles Girardier | Charriol | Chopard | Christiaan van der Klaauw | Chronoswiss | Corum | Credor | Cyrus Genève | Czapek & Cie | Eberhard & Co. | Favre Leuba | Ferdinand Berthoud | Frederique Constant | Genus | Gerald Charles | Grand Seiko | Grönefeld | Hautlence | Hermès | H. Moser & Cie. | Hublot | HYT | IWC Schaffhausen | Jaeger-LeCoultre | Kross Studio | Laurent Ferrier | L’Epée 1839 | Louis Moinet | March LA.B | Nomos Glashütte | Norqain | Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget | Raymond Weil | Ressence | Roger Dubuis | Rolex | Rudis Sylva | Sinn Spezialuhren | TAG Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | Zenith
