The international watch community will once again converge on Geneva in April 2026 for Watches and Wonders, the industry’s most prestigious and anticipated event. From 14 to 20 April, the city will become the global epicentre of horological excellence — a week shaped by heritage, innovation, and extraordinary craftsmanship.
Held at the Palexpo exhibition centre, the Salon will welcome professionals, retailers, and media over the first four days, before opening its doors to the public for the final three. This familiar format allows time for industry-defining launches, strategic meetings, and brand presentations, while ensuring collectors and enthusiasts can fully experience Watches and Wonders.
The entire city will once again play host to a series of vibrant activations. The In the City programme offers open-air exhibitions, interactive installations, and curated events that celebrate Geneva’s unique role in the history of watchmaking. For 2026, the programme expands its reach, placing greater emphasis on next-generation talent, cutting-edge innovation, and the ongoing dialogue between tradition and the future of the métier.
As its name suggests, Watches and Wonders brings together more than timepieces. It is a showcase of creativity and savoir-faire, a meeting place for collectors, artisans, designers, and decision-makers. In 2025, the event welcomed more than 55 000 visitors and featured 60 of the world’s most respected watchmakers.
About the Watches and Wonders Geneva Foundation
Established in 2022 by Rolex, Richemont, and Patek Philippe, the Watches and Wonders Geneva Foundation (WWGF) is a non-profit organisation committed to the global promotion of fine watchmaking. The Foundation’s board also includes Chanel, Hermès, and LVMH. Its mission is to preserve and advance horological culture through world-class events that unite the industry’s most influential maisons.
The full brand line-up and city programme for Watches and Wonders Geneva 2026 will be announced in due course.
