Beyond the classic safari narrative, Zimbabwe is emerging as a destination where luxury is no longer measured in cotton thread count and infinity pools, but in exclusive access, profound cultural immersion, and a tangible commitment to impactful conservation. Today’s luxury traveller seeks not only opulence, but meaning — and Zimbabwe offers this in abundance.
Its refined appeal is now gaining global recognition. This year, Zimbabwe ranked number one on Forbes’ list of the World’s Best Countries to Visit, a testament to its powerful allure.
Data already reveals a surge in interest, with flight searches for destinations like Bulawayo increasing by over 80 per cent and Harare by 56 per cent for the summer season. This growing curiosity is only the prelude to an exciting new chapter, heralded by a wave of sophisticated developments set to elevate the nation’s luxury landscape.
A Portfolio of Distinct Experiences
Zimbabwe’s existing portfolio of luxury accommodation has long been its quiet secret, falling into three distinct, world-class categories.
First, its legendary safari camps in Hwange and Mana Pools, such as the minimalist Linkwasha Camp and the adventurous Ruckomechi Camp, where luxury is interwoven with pristine wilderness and legendary guiding.
Second, the urban and historical grandeur found in the storied halls of Boutique on 22 and the Hyatt Regency Harare The Meikles in Harare, which offers a bridge between colonial-era charm and contemporary sleekness.
Finally, the luxurious private island and river retreats along the Zambezi, like the secluded Changa Safari Camp on Lake Kariba, where solitude and natural beauty are the ultimate luxuries.
Exciting Developments and Innovations
This robust foundation is now being enhanced by a series of strategic, high-calibre investments.
Accor has announced its entry into Zimbabwe with the signing of a Novotel Victoria Falls. Set within the UNESCO World Heritage Site, the 111-room property is slated for a 2028 opening and will cater to both leisure and business travellers, aiming to provide modern, reliable comfort alongside one of the planet’s most awe-inspiring natural wonders.
Dubai-born Leva Hotels is making its Southern African debut in Harare with Ekono by Leva @ Chester House. This project transforms the historic Chester House on Speke Avenue into an upscale hotel featuring 117 keys. It’s a conscious effort to breathe new life into the capital’s hospitality scene while preserving its cherished architectural legacy.
Perhaps one of the most symbolic developments is the revival of a true icon. Dubai-based ASB Hospitality has acquired the Kingdom Hotel in Victoria Falls for USD 30-million. Closed since 2023, the 294-room property is set for a grand relaunch and likely luxury rebranding. This investment highlights a powerful belief in Victoria Falls’ enduring magnetism, which already draws in a million visitors annually.
Beyond traditional hotels, Zimbabwe is also innovating in experiential travel. The recent launch of the National Railways of Zimbabwe’s luxury tourism train service connecting Harare to Mutare marks a bold step. By artfully refurbishing historic coaches, the service offers first-class comfort and scenic grandeur, setting a new benchmark for slow, elegant travel. It revives the romance of the rails, allowing travellers to absorb Zimbabwe’s stunning landscapes at a leisurely, eco-conscious pace
Leisure, Lifestyle, and the Future
Complementing hospitality and travel innovations is the development of world-class leisure infrastructure. In Harare, a new Peter Matkovich-designed golf course is taking shape as the centrepiece of the USD 280-million Hills Luxury Golf Estate. A partnership between WestProp and the City of Harare the estate will feature 862 home sites, commercial spaces, and recreational facilities. The course, designed to professional standards while accommodating leisure players, is anticipated to open in December 2026, and will serve as an attractive anchor for high-net-worth individuals and visitors.
Together, these developments paint a picture of a nation thoughtfully curating its future. The luxury traveller to Zimbabwe will soon find a more diverse experience awaiting. The timeless allure of a walking safari in Mana Pools can be contrasted with a round of golf on a championship course. A night in a historic urban landmark can be followed by a journey on a luxurious vintage train.
This is the new face of Zimbabwean luxury — one that honours its natural and cultural heritage while embracing confident, sustainable growth. It’s an elegant renaissance, inviting the world to discover not just the breathtaking beauty of its landscapes, but also the sophisticated vision shaping the country’s future. For those seeking depth with their splendour, Zimbabwe’s moment is here.
