Prepare for your fragrance wardrobe to fall head over heels. Jimmy Choo introduces I Want Choo With Love Eau de Parfum — a luminous, ultra-feminine new chapter in the beloved I Want Choo collection. Designed to spark joy with every spritz, the scent celebrates optimism, confidence, and the enduring bond of friendship.
As the fourth fragrance in the line-up, With Love reflects the collection’s core ethos of glamour and self-expression. It pays tribute to the strength found in friendship and chosen family. More than a fragrance, it is an ode to self-assurance, radiating a warmth that feels both intimate and expansive.
Perfumers Amandine Clerc-Marie and Gabriela Chelariu drew inspiration from Jimmy Choo’s signature pink hue, translating it into a playful, yet elegant olfactory experience. The result is a modern pink vanilla Eau de Parfum that balances softness with quiet boldness.
The fragrance opens with a bright burst of raspberry, orange flower, and mandarin essence. At its heart, a vibrant bouquet of rose infusion, hibiscus, and freesia unfolds. The dry-down reveals a creamy base of vanilla, sandalwood, and musk — comforting yet confident, and unmistakably Jimmy Choo.
Housed in a sculptural bottle, the design mirrors the fragrance’s joyful energy. Crafted from translucent, metallicised glass in a shimmering, mirror-like pink, it continues the collection’s glamorous aesthetic. Elevated details include Creative Director Sandra Choi’s handwritten “With Love” embossed on the packaging and the faceted “JC” monogram adorning both bottle and box. Like the brand’s most coveted accessories, it stands as a desirable object in its own right.
For the campaign, muses Rebecca Longendyke and Sacha Quenby return, embodying the strength and effervescent spirit of friendship. Elegantly dressed for a summer night and adorned with iconic Jimmy Choo pieces, they transform London into their open-air playground. Their magnetic energy captures the fragrance’s essence: a joyous celebration of connection, confidence, and love in the air.
Ultimately, I Want Choo With Love lives up to its name. It is a heartfelt tribute to love in all its forms, and a captivating new addition to the collection.
