As a timeless testament to Longines’ legacy, the DolceVita collection has been enchanting watch enthusiasts since its inception in 1997. In 2023, the brand unveils a Mini DolceVita, a petite yet powerful 21.5mm x 29mm stainless-steel masterpiece specially designed for dynamic women who appreciate the fusion of modern elegance and attitude. Wrapped up in sophistication and updated for the contemporary era, this Mini DolceVita is a perfect gift for those who appreciate the blend of tradition and innovation.
Brand ambassador Jennifer Lawrence aptly describes it as a “timely and timeless watch,” highlighting its modernity and enduring style. It’s not just a mini watch; it’s a mighty expression of individuality. Longines CEO Matthias Breschan emphasises the uniqueness of elegance, a quality that allows for a departure from traditional codes while revealing diverse facets of one’s personality. The Mini DolceVita caters to varied tastes and values, the ideal companion accessory for serious or playful moments.
“Elegance is unique because it allows us to break from traditional aesthetic codes while revealing multiple facets of our personality. It is an opportunity to continually reinvent ourselves, based on our desires and moods, whether serious or playful, but always in keeping with our own tastes and values,” explains Matthias Breschan, Longines CEO.
Its sleek profile, refined lines, and new stainless-steel bracelet reflect the brand’s commitment to sophistication. The collection’s standout feature — a diamond-framed case and Cosmo circular dial — adds a touch of glamour, making it an ideal gift for those who appreciate sophistication and luxury. The collection ensures a personalised touch with models available in various colours, including diamond-adorned references in ivory white, mint green, blossom pink, and serene blue. For those favouring understated elegance, options without diamonds are also available, presented on newly designed stainless-steel bracelets or stylish leather straps.
Five references feature cases without diamonds for those who prefer an understated yet eye-catching design. Roman-dialled models are accompanied by Cosmo dial variants with a silver sandblasted finish, available on either stainless-steel bracelets or stylish leather straps.
Each timepiece uniquely expresses elegance and is powered by a high-precision L178 quartz movement with water resistance up to 30 metres. Priced from R37 800 to R92 800, the Mini DolceVita collection is available in South Africa at select locations, including The Watch Boutique Fourways, Shemer Jewellers in Johannesburg, Watches Unlimited in KwaZulu-Natal, and Tanur Jewellers in Cape Town. Consider gifting this timeless piece to celebrate a special occasion or express appreciation for someone’s enduring elegance and style.
