In the world of luxury jewellery, where grandeur often overshadows personal touch, Shemer Jewellers stands out as a beacon of family heritage and bespoke service. Established more than 70 years ago as a modest family run venture, the esteemed jeweller has evolved into a significant player on the international stage while maintaining its core values of craftsmanship and personalised service.
A STORIED BEGINNING
Shemer Jewellers was founded by the Shemer family before being bought by the Carrington family in 1998. Derrick, the Carrington family patriarch who was an apprentice watchmaker at Shemer in the early years, took over the business with a simple yet profound vision: to create jewellery that not only reflected individual elegance but resonated with personal stories. From its inception, the Shemer family selected and infused each piece with a sense of heritage and care, crafting a reputation for unparalleled quality and bespoke craftsmanship.
A TRADITION OF EXCELLENCE
Dedication and strong vision have ensured that Shemer Jewellers has remained synonymous with luxury and reliability. As the business evolved, it embraced the opportunity to nurture partnerships with key international luxury watch brands while preserving the artisanal skills that define its heritage.
ALAN CARRINGTON: A NEW ERA
The current chapter of Shemer Jewellers is marked by the leadership of Alan Carrington, who took the helm from his father Derrick. Alan’s transition into the role of owner was a natural evolution that blended his father’s legacy with a modern approach, and he has brought a unique perspective to the operation, merging financial acumen with an intrinsic understanding of the jewellery trade and the love of luxury watches. While Shemer Jewellers has positioned itself on the global stage, Alan remains committed to the family-orientated ethos that has always been at the heart of the brand.
LOOKING AHEAD: A NEW CHAPTER
As Shemer Jewellers prepares to open two new stores in 2025, the brand’s commitment to its founding values is more resolute than ever. These new locations will not only enhance the brand’s reach and luxury offering, but serve as new touchpoints for clients seeking the exceptional personal service and craftsmanship that Shemer Jewellers is renowned for. By staying true to its roots and embracing its international partners, Shemer Jewellers not only honours its past, but paves the way into the future.
Visit: shemer.co.za
