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A Fusion of Fashion and Precision: Balmain Swiss Watches Now in South Africa

Local customers can now immerse themselves in the celebrated craftsmanship of the brand’s watches, reflecting the bold and iconic aesthetic of the Parisian couture house founded by Pierre Balmain.

By Debbie Hathway

Balmain Swiss Watches was born from the perfect union of two worlds: the haute couture artistry of Pierre Balmain and the technical mastery of the Swatch Group. The brand embodies elegance, audacity, and timeless quality with each timepiece, reflecting its deep-rooted heritage.

Key milestones

  • 1914: Pierre Balmain was born in St-Jean de Maurienne, France.
  • 1987: The first Pierre Balmain watch collections were launched.
  • 1994: “Haute Elegance” was introduced as a series of watches featuring ultra-flat stainless steel and 18k gold designs.
  • 1995: The Swatch Group acquired Pierre Balmain watches.
  • 1998: Balmain launched the “Chronolady,” a world first as the most diminutive ladies’ chronograph produced in a series.
  • 2000: The “Madrigal Mirror” collection demonstrated how a watch could transform into a functional mirror.
  • 2017: The brand’s first moonphase watch, “Balmain de Balmain Moonphase” was revealed, featuring a new movement.
  • 2020: The 75th anniversary of the Maison Pierre Balmain couture house was honoured with a special re-edition of 750 watches.

Balmain’s diverse collections – crafted in stainless steel, enriched with yellow or pink PVD coating, or embellished with diamonds – proudly bear the prestigious “Swiss Made” label.

— Balmain Haute Elegance range

With its unique blend of fashion-forward design and watchmaking excellence, Balmain offers South African customers an opportunity to experience firsthand the brand’s dedication to precision.

The Balmain collection is available online at www.bellaluna.co.za or in-store at Bella Luna Menlyn and Bella Luna Sandton. Discover the timeless sophistication of Balmain Swiss watches and make every moment count.

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Dec / Jan 2024

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