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Blending Fashion with Function

By Debbie Hathway

Renowned fashion icon Victoria Beckham lends her signature style to Breitling’s latest masterpiece, the Chronomat Automatic 36 Victoria Beckham collection. This exclusive collaboration, limited to 1,500 pieces, showcases the seamless fusion of luxury watchmaking and high fashion.

Breitling CEO Georges Kern notes, “The Chronomat is already a versatile watch with a classic form,” emphasising that Beckham’s touch adds a modern and radiant expression to this timeless timepiece. Known for its chic, all-purpose design, the Chronomat is a favourite among women seeking both fashion and function.

“It has been wonderful watching Breitling’s craftsmanship and innovation come together with my ideas to create something so elegant and fresh,” says Beckham.

Retaining classic Chronomat elements like the metal rouleaux bracelet and raised rider tabs, the Victoria Beckham collection introduces refined colourways inspired by Beckham’s Spring/Summer 2024 palette. These include peppermint, midnight blue, dove grey, and sand. The collection offers stainless steel or yellow gold cases with subtle VB logos and inscriptions on the bracelet. The Breitling logo is on the dial while the celebrated fashion house creative director’s initials are on the seconds hand too.

Powered by the Breitling Caliber 10, the Chronomat Automatic 36 Victoria Beckham boasts a 42-hour running time off the wrist. The self-winding automatic three-hand movement with a date feature ensures reliability on the wrist – it will keep going as long as you do. Contrôle officiel suisse des chronomètres (COSC) certification attests to each piece’s precision and performance.

This limited-edition Chronomat comes in a specially designed co-branded box, highlighting the luxurious allure of the collection. The gold pieces are especially noteworthy, featuring a material revived by Breitling for this exclusive line. They are accompanied by a co-branded travel pouch.

Renowned Italian fashion photographer Mario Sorrenti photographed the collection’s captivating campaign, featuring rising star model Annemary Aderibigbe.

Since 2018, Breitling has been dedicated to expanding its women’s watch offerings. The Chronomat Automatic 36 Victoria Beckham celebrates bold, authentic, and unapologetically confident women –traits that stand the test of time in fashion and horology.

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november 2024

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SOURCES:Image: Supplied