Kim Kardashian has once again solidified her position at the crossroads of fashion and influence with the launch of her latest Dolce & Gabbana X SKIMS (D&G) collection. This stylish new collaboration not only showcases D&G’s high-fashion allure but also emphasises Kardashian’s innovative vision for her shapewear and loungewear brand, SKIMS.
The good news for South Africans is that the collection has already reached local shores, with the latest Dolce & Gabbana X SKIMS line now exclusively available at the Dolce & Gabbana store in Sandton City Shopping Centre, Johannesburg.
The collaboratively designed capsule blends the distinctive elements of both brands: D&G’s signature leopard print, Skims’ flattering silhouettes, and, of course, the logos from both labels.
The campaign for the Dolce & Gabbana X SKIMS collection, photographed by Nadia Lee Cohen, is as captivating as the pieces themselves. Shot in a striking visual style that evokes the boldness of Italian glamour, the campaign stars Kim Kardashian and sister Kourtney Kardashian Barker paying homage to Italian culture and women.
The inclusion of Kourtney in particular is undoubtedly a nod to the public feud that erupted between the sisters over the D&G brand on their reality show, The Kardashians. Kourtney, who got married to Blink 182 rock star Travis Barker in a custom black D&G wedding dress, was unhappy that Kim “stole” her concept by releasing the D&G Kim Kardashian Collection SS23 shortly after. Clearly, the sisters have since buried their differences and instead come together for their shared love of the D&G brand.
“It’s been an honour to collaborate with my friends Domenico and Stefano on this special collection for Dolce & Gabbana and SKIMS,” Kardashian said in a statement. “We’ve taken classic Dolce & Gabbana silhouettes and leopard prints and reimagined them with the incredible fit and comfort that SKIMS is known for. This is a truly iconic partnership that I’m so excited to share with the world.”
And the feeling is mutual. “We hold a genuine affection for Kim and her family,” D&G designers Domenico Dolce and Stefano Gabbana wrote. “Our shared bond, rooted in a long-standing friendship, naturally inspired this new collaboration centred on inclusivity and body positivity – values close to our hearts and core to SKIMS.”
Since its launch in September 2019, SKIMS has experienced remarkable success, further solidifying Kardashian’s impact on the fashion industry. Last year, Forbes revealed the company was worth a $4 billion valuation. The brand quickly became a go-to for inclusive shapewear, offering a wide range of sizes and shades that celebrate diverse body types.
“It has grown quickly and we’re so proud of that,” Kardashian told The New York Times. “We’ve had a really good flow of product launches.”
