Blazing a Trail for a Greener Future

Formula E makes its debut in South Africa today, with the first-ever race in sub-Saharan Africa taking place on the streets of Greenpoint and the Cape Town Waterfront.

By Your Luxury

Kicking off later today, the City of Cape Town is the scene for the much-talked about event which combines edge-of-seat street racing and cutting-edge electric vehicle technology. As the world’s first international, fully electric street racing series, Formula E puts the planet first. Through its pioneering alternative energy solutions, Formula E is flipping the script in favour of a cleaner, faster future.

With Formula One and Formula E two of the most glamorous sports in the world, top French champagne brand Moët & Chandon has partnered with Formula E in the upcoming ninth season of the ABB FIA Formula E World Championship. It is the intention to revolutionise an industry in honour of nature that resonated with Moët & Chandon.

Formula E exists to accelerate sustainable human progress through the power of electric racing. The first sport to be certified net zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.

The Grande Maison too has pledged to forge a sustainable future for the brand: Through Natura Nostra, the Maison’s extensive biodiversity programme, Moët & Chandon is on its way to curbing its carbon footprint by 50% by 2030 (compared to 2018) through transformative shifts in its interaction with the environment. The ongoing Formula E partnership is one of those sustainability initiatives.

The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.

Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing.

Founded in 1743, Maison Moët & Chandon contributed to introduce champagne to the world. Headquartered in Epernay, France, the Maison includes the brands Moët & Chandon, Dom Pérignon and Mercier, and is part of the group Moët Hennessy (of LVMH – Moët Hennessy Louis Vuitton). The Maison’s avant-garde vision centres upon four precious foundations that ensure the excellence of its champagnes: nature, time, people and heritage. Today, Maison Moët & Chandon employs 1440 people around the world, and its champagnes are present in more than 150 countries.





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