Back for its second year, Watch Week Aspen returns from 7–10 August 2025, offering a unique mix of horology, adventure, and alpine charm. Free and open to the public, this luxury watch event brings together top brands, collectors, and retailers for four days of curated experiences in one of North America’s most picturesque mountain settings.
Founded by Oliver Smith Jeweler, a trusted name in luxury timepieces and fine jewellery for over 40 years, and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen celebrates Aspen’s thriving watch community through activations, collector events, and brand showcases.
“Aspen is a watch lover’s paradise,” says Elizabeth Smith, managing director of Oliver Smith Jeweler and founder of Watch Week Aspen. “There are so many unique retailers and brands represented here that it seemed only natural to establish an event that celebrates this special place and our shared passion — wristwatches. We are so excited to welcome new and returning collectors and brands for year two of Watch Week Aspen.”
This year’s expanded lineup includes interactive brand activations, live demos, collector hikes, cocktail events, and the return of the popular speaker series. Programme highlights include the Gerald Charles Lounge, Oliver Smith Jeweler and Moritz Grossman Timepiece Vault. Here you can discover rare and limited-edition timepieces from Moritz Grossmann and learn about the legacy, precision, and artisanal craftsmanship that set this independent German watchmaker apart. Oliver Smith Jeweler will also have a curated selection of pre-owned watches, including rare vintage models brought in exclusively for the occasion, at its boutique. Special events will be hosted by Bremont, IWC, and Arnold & Son, among others.
Watch Week Aspen celebrates the city’s premier watch boutiques while offering a one-of-a-kind opportunity to connect with fellow enthusiasts. Beyond the timepieces, attendees can immerse themselves in Aspen’s world-class outdoor pursuits, vibrant arts scene, upscale dining, and boutique shopping.
Whether you’re an established collector or a curious newcomer, Watch Week Aspen offers an inclusive, immersive celebration of timekeeping excellence, set against the Rocky Mountain backdrop.
While admission is free, event registration is encouraged to secure access to limited-capacity experiences and private previews.
Participating Brands for 2025
A. Lange & Söhne, Arnold & Son, Audemars Piguet, Avi & Co., Betteridge, Bremont, Gerald Charles, Glashütte Original, H. Moser & Cie., IWC, Meridian Jewelers, Moritz Grossmann, Norqain, Omega, Oliver Smith Jeweler, and Zenith. Additional brands will be announced soon.
