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The Watches That Defined LVMH Watch Week 2026

LVMH Watch Week in Milan delivered more than new watches - it revealed the direction of modern watchmaking. These six pieces stood out immediately.

With the Big Bang Unico SR_A, Hublot deepens its collaboration with British designer Dr Samuel Ross MBE. For the first time, Ross’s industrial SR_A language meets the Unico manufacture chronograph. Limited to 200 pieces, the 42mm black ceramic watch pares the aesthetic back to sleek monochrome, completed by a new honeycomb rubber strap.

The Carrera Seafarer revives TAG Heuer’s maritime legacy, inspired by tide watches from 1949. Following the Skipper’s return, this glassbox Carrera blends nautical functionality with refined, modern chronograph design, proving once again how convincingly the brand translates authentic heritage into contemporary collector appeal.

Zenith refreshes the DEFY story with updates to the DEFY Skyline 36 and the return of the DEFY Revival A3643, a nod to a 1969 original. Architectural cases, skeletonised elements, and high-frequency El Primero calibres underline Zenith’s philosophy: movement and design developed in harmony, with a distinctly modern, urban rhythm.

Bvlgari’s Art of Gold collection reinterprets Monete, Tubogas, Serpenti, and Lvcea through a contemporary lens rooted in Roman heritage. The Lvcea Notte di Luce stands out, featuring rare Urushi and Raden lacquer dials by Japanese master Yasuhiro Asai — each dial taking 60 days to complete and entirely unique.

L’Epée 1839 elevates La Regatta with one-of-one Métiers d’Art editions. Designed as a vertical clock inspired by a racing skiff, each piece features Grand Feu enamel by the David Kakabadze atelier, revealing the movement along a single axis for a serene balance of sport and craftsmanship.

The Geneva collection continues Gérald Genta’s artistic legacy with two refined time-only watches. In rose and white gold, the Geneva Time Only Marrone and Time Only Grafite showcase grained dials, cushion-shaped cases, and precise detailing — quiet, confident expressions of l’Esprit de Genève.

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september 2026

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