IWC’s First SA Boutique Opens in Sandton City Mall

The Swiss luxury watchmaker introduces its exquisite blend of innovation and classic design to Johannesburg, offering a unique experience for the city’s watch enthusiasts.

By Debbie Hathway

IWC Schaffhausen has opened its first South African boutique, located in Johannesburg’s Sandton City Mall. The boutique covers 43 square metres and showcases IWC’s flagship collections, including the Portugieser, Pilot’s Watch, and Portofino. Each collection highlights masterpieces of fine watchmaking, combining engineering precision with sophisticated design.

In a strategic alliance with Elegance Jewellers, the IWC Schaffhausen boutique finds its home on the upper floor of the bustling Sandton City Mall. The contemporary interior of the boutique is a blend of elegance and modernity, with glass displays adorned with Macassar wood accents, creating an atmosphere of refined luxury. Guests are invited to a plush lounge and consultation area, where they can delve deeper into the world of IWC.

IWC Schaffhausen is a premier Swiss luxury watch manufacturer based in Schaffhausen, Switzerland. Established in 1868 by American watchmaker and engineer Florentine Ariosto Jones, IWC is renowned for its unique engineering approach, combining craftsmanship and creativity with cutting-edge technology.

With over 150 years of history, IWC is known for creating innovative, robust, and user-friendly professional instrument watches and functional complications, particularly chronographs and calendars. A pioneer in titanium and ceramics, IWC specialises in highly engineered watch cases made from advanced materials like coloured ceramics, Ceratanium®, and titanium aluminide.

As a frontrunner in sustainable luxury watchmaking, IWC Schaffhausen is dedicated to sourcing materials responsibly and reducing its environmental footprint. Upholding values of transparency, circularity, and responsibility, the brand crafts timepieces designed to endure for generations, continually enhancing its manufacturing, distribution, and service processes. IWC also collaborates with global organisations to champion the cause of children and young people.

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