Across borders and cultures, people light fires as meeting points around which to gather, share ideas and form communities. The Louis Vuitton Spring-Summer 2024 Pre-Collection centres on the culture of the bonfire as a universal symbol of unification: a place of illumination that draws us in and connects us.
The bonfire premise inspires a cosy and functional wardrobe. Informed by a nature-centric point of departure, the palette spans the colours of the elements from the reds and oranges of fire to the browns and sands of the earth, the blues and greens of woodlands and the oranges of the evening sky.
A world map pattern that masquerades as camouflage is interpreted in a wealth of ways. It appears in its most graphic representation in a brown wool suit, technical parka, a fleece jacquard jacket and swim shorts; in abstract diluted form in a fleece gilet and track pants and reduced to a white-scaled memory in a puffer jacket with a faux fur collar.
Illuminated by the aurora borealis, the second part of the collection draws on the atmospheric environment of the forest by night. A dégradé pattern informed by the northern lights irradiates a flocked nylon bomber jacket, while a similar effect is evoked in a spray-painted faded denim jacket. A cotton tracksuit and flocked logo pyjama suit are rendered in a bottle green, which likewise appears in a leather caban embossed with Vuitton letters on the back.
Bags adapt the bonfire theme of the collection in grained printed canvas and a midnight blue abstract fire motif featured across the icons of the maison such as the Sac Horizon, the Discovery backpack, the Christopher backpack, and keepalls ranging from the classic to the 25 and the nano, as well as small leather goods. An Epi Rush print interprets the collection’s smoky air pattern in similar styles, including a Montsouris backpack.