It was an evening where art, innovation and gastronomy met in perfect harmony. Set against the striking architectural backdrop of Circa Gallery in Rosebank, Johannesburg, Samsung South Africa rolled out the red carpet for a discerning selection of media and tastemakers at its latest Galaxy Unpacked event. The star attractions? The new Galaxy Z Fold 7, Z Flip 7, Z Flip 7 FE and the Watch 8 — devices that don’t just embrace the future, but elegantly fold it into your palm.
In true Samsung style, the launch wasn’t just about tech. The experience was elevated by a three-course culinary journey curated by Michelin-starred chef Wandile Mabaso — a testament to Samsung’s understanding that excellence isn’t just engineered; it’s plated, staged, and lived. It was the kind of immersive experience you’d expect from Mercedes-Benz unveiling an S-Class or BMW revealing a new 7 Series.
The Power Fold: Galaxy Z Fold 7
As someone rooted in the automotive world — and admittedly a long-time Apple devotee — I wasn’t expecting to be swayed. But the Galaxy Z Fold 7 turned my expectations on their head. This is no ordinary smartphone. It’s a premium productivity powerhouse with a graceful, ultra-slim design that opens into a spacious, immersive display, offering the kind of screen real estate that rivals a tablet.
At its core, the Z Fold 7 is driven by Samsung’s refined One UI 8 platform — seamlessly integrating AI-assisted productivity tools and multimodal interaction. Whether you’re toggling through high-definition spreadsheets or sketching big ideas, the Fold 7’s multitasking potential is unmatched. Its intelligent camera system combines pro-grade hardware with AI processing, capturing vibrant, true-to-life images — day or night — with cinematic ease.
The Style Flip: Galaxy Z Flip 7 and Flip 7 FE
Then came the showstopper — the Galaxy Z Flip 7. With its compact form and sophisticated AI integration, this device is a nod to stylish pragmatism. Think of it as the statement timepiece of smartphones: small enough to slip into a clutch or blazer pocket, yet powerful enough to command attention. It redefines convenience with features like FlexWindow and AI-enhanced photography, turning every selfie, voice note and notification into a moment of delight.
For those seeking style without compromise, Samsung also unveiled the Galaxy Z Flip 7 FE — an elegant entry point into the foldable lifestyle. Sleek, smart and accessible, it retains the hallmark sophistication of the Galaxy line. With a generous 6.7-inch display and the clever FlexCam for hands-free photos, the Flip 7 FE proves good design can be both beautiful and practical.
Designed for Him and Her
While both the Z Fold 7 and Z Flip 7 are gender-neutral by design, their personalities echo a timeless pairing — the Fold 7 with its executive allure and functional depth, and the Flip 7 with its playful elegance and refined minimalism. A tech power couple, if you will.
Availability and Pricing
Samsung’s latest icons of innovation are available in South Africa from 25 July 2025 at Samsung retail stores and select mobile service providers. The colour palette includes Blue Shadow, Jet Black and a bold Coral-Red — each device a bespoke statement in tech elegance.
Galaxy Z Fold 7
• 1TB – R49 999
• 512GB – R45 999
• 256GB – R42 999
Galaxy Z Flip 7
• 512GB – R27 499
• 256GB – R24 999
Galaxy Z Flip 7 FE
• 256GB – R21 499
• 128GB – R18 499
In a world where smartphones are increasingly indistinguishable, Samsung has carved a new lane — where design, innovation and desirability meet. The Galaxy Z Fold 7 and Z Flip 7 aren’t just devices; they’re declarations. And this season, the future folds in style.
