Douwe Egberts might boast a rich heritage that began in 1753, but the brand has stood the test of time and continues to appeal to coffee lovers century after century. As part of their commitment to build on a long standing and storied legacy of delivering exceptional coffee experiences worldwide, Douwe Egberts has launched “A Brew-tiful Beginning” campaign for South African consumers. In this unique initiative the company has collaborated with four talented local artists to reimagine the iconic coffee jar. These artists, chosen for their distinctive styles and deep connection to South African culture, have decorated each jar with stories that celebrate the nation’s diversity.
“Douwe Egberts has always been about more than just great coffee. With these limited-edition jars, we’re excited to blend our passion for quality with a deep appreciation for South African culture and sustainability. ‘A Brew-tiful Beginning’ initiative invites our consumers to take part in this journey, turning something as simple as a coffee jar into a creative and purposeful home essential,” says Hayley Van Niekerk, Marketing Manager at Douwe Egberts.
The exclusive designs are available on all 200g variants, allowing consumers to enjoy their preferred blend while collecting the full range of artistic jars. These jars are not just containers of exceptional coffee, but also canvases for artistic expression and upcycling potential.
Zinhle Sithebe’s vibrant patterns pay tribute to South African women, while Ndumiso Nyoni’s Afrofuturistic style beautifully blends tradition with modernity. Wayne Beukes’ urban artwork adds a contemporary edge and Bonolo Chepape’s textile-inspired design showcases Pedi culture.
“Our limited-edition jars are designed to be cherished long after the coffee is gone, encouraging upcycling and creative reuse in everyday life. At Douwe Egberts, we believe in delivering value that goes beyond taste, aligning with our consumers’ desire for quality and eco-consciousness,” explains Mbulelo Mashilo, Brand Manager at Douwe Egberts.
The jars offer endless possibilities for upcycling, from storage and food preservation to DIY decorations. Once the coffee is enjoyed, the air-tight jar provides a durable and stylish solution for various home uses, combining environmental consciousness with practical value.
For more information: https://www.douwe-egberts.co.za/
