Karl Lagerfeld’s Fall/Winter 2025 campaign, From Paris with Love, starring Paris Hilton, reimagines the mogul’s enduring cultural presence, while paying homage to Karl’s irreverent spirit and sharp sophistication. Shot by acclaimed photographer Chris Colls in his third season working with the brand, the campaign is a cultural dialogue between two icons who have, in their own ways, shaped global pop culture.
It also signals the return of the K/Autograph motif – a house code drawn from Karl’s own hand. In this exclusive interview, Hun shares how legacy and reinvention converge in the season’s most talked-about collaboration.
YLA: What drew you to Paris Hilton as the face of this campaign?
Hun: Firstly, Paris loved Karl. When I met her, she spoke passionately about her encounters with him. She is a true icon, and I admire her unapologetic way of standing by what she believes and loves. That spirit aligns perfectly with Karl’s vision. She also has cross-generational appeal: everyone knows Paris. KARL LAGERFELD spans from jeans to main collections that speak to both young and mature customers, and Paris embodies that balance effortlessly.
YLA: This campaign balances playfulness and polish – how did you explore that duality?
Hun: It came naturally because Paris “plays” with her outfits. In a sharply tailored look, she created the right mood, and in something more playful, she expressed herself with ease. You could see both sides of her.
YLA: Why is photographer Chris Colls such a great fit for Karl Lagerfeld’s aesthetic?
Hun: Working with Chris is a perfect match. We’ve built a strong rhythm over several seasons, and he has an incredible eye. It’s also about the team around him – the makeup, hair, styling – everyone works seamlessly together.
YLA: How does this collab challenge public perceptions of Paris and the brand?
Hun: Paris is like a chameleon – she immediately understood Karl’s aesthetic and fitted into it without losing herself. When someone has a strong personality or style, it’s usually difficult to transform, but Paris embraced the brand so naturally that it felt effortless.
YLA: What made this the right moment to reintroduce the K/Autograph motif?
Hun: While going through the archives, I found pieces from the ’70s with his KL autograph, as well as his sketches that ended with it. Bringing it back now feels especially meaningful – it’s like saying, “Karl approved.”
YLA: How did you balance creative freedom while honouring his legacy?
Hun: I’ve always loved Karl’s designs, so they gave me a natural starting point. When I presented sketches to him, he gave invaluable feedback – often with small sketches of his own. He never forced his way; instead, he encouraged me to develop my own ideas. That balance gave me more freedom than restriction.
YLA: How has your understanding of Karl’s vision evolved, and how does it shape your approach today?
Hun: When some people become household names, they reinvent everything. But for me, the archives are inspiring. There’s still so much we haven’t explored. My understanding of Karl’s vision has deepened with time and guides us forward.
5 Minutes With Paris Hilton
YLA: Why is this campaign the right fit?
Paris: I’ve always loved Karl’s boldness – the way he created his own world and didn’t follow anyone else’s rules. That energy resonates with me and this campaign felt like the perfect way to celebrate that.
YLA: What excites you most about being the face of the campaign?
Paris: The chance to show a different side of myself. I immersed myself in his world – his vision, his humour, his style. I love that I get to honour the House’s DNA and bring a bit of Paris into the mix.
YLA: Describe the campaign in one word…
Paris: Iconic.
YLA: Are you more Karl’s white shirt, his fingerless gloves, or his sunglasses?
Paris: Definitely his sunglasses – they’re bold, mysterious, and elevate every look.
YLA: If Karl had designed you a signature look, what would be?
Paris: A tailored pink power suit with sharp lines, dramatic shoulders, and some well-placed sparkles.
YLA: A night out in Paris with Karl – what would have been on the itinerary?
Paris: Shopping somewhere chic and spontaneous along the Rue Saint-Honoré. Then a Sliving Cosmo for me and a Diet Coke for Karl, of course.
