Conceived in 1896 by Georges Vuitton as a tribute to his father, Louis, the Monogram was born from a pioneering vision. Georges personally designed and patented the intricate interlaced ‘LV’ initials and floral motif, drawing inspiration from Neo-Gothic ornamentation and Japonism. Created to safeguard authenticity, it evolved from a practical safeguard into the defining signature of Louis Vuitton’s philosophy: a commitment to excellence, modernity, and legacy.
The anniversary year will open with a dual focus. Firstly, the House will honour its most iconic Monogram bags as heritage masterpieces. This includes the travel-defining Speedy and Keepall (both 1930), the joyful Noé (1932), the architecturally elegant Alma (1992), and the indispensable Neverfull (2007).
— The VVN Collection
Simultaneously, Louis Vuitton will unveil an exclusive Monogram Anniversary Collection, comprising three distinct lines that reinterpret the emblem through a contemporary lens. The Monogram Origine Collection revists the 1896 pattern with a new linen-cotton canvas in soft pastels, inspired by an archival client register. The VVN Collection is a pure ode to leathercraft, utilising natural cowhide that develops a unique patina. Lastly, the Time Trunk Collection employs bold trompe-l’oeil to echo the textures of historic trunks, blending past and present in an artful illusion.
Throughout its history, the Monogram has united generations, from master artisans to visionary creative directors and iconic collaborators including Murakami, Kusama, and Prince. As Louis Vuitton embarks on this celebratory year, it invites connoisseurs to rediscover the Monogram not as a simple design, but as a growing legend—a universal code of elegance whose story continues to unfold.
