From a single-shirt specialist in Glasgow to a globally recognised lifestyle brand, Ted Baker has spent more than three decades perfecting a distinctly British blend of irreverence, elegance, and attention to detail.
Ted Baker is storytelling through design. Every print, every lining, and every stitch is deliberate. Each collection balances personality with precision, remaining rooted in heritage while never being bound by convention. Ted champions a uniquely British perspective: confident, curious, and delightfully unexpected, with a generous dash of wit.
The outerwear showcases signature styles executed with remarkable attention to detail. From classic wool blends and buttery-soft leather to elegant jackets and contemporary blazers, the extensive range, launching in September, for men and women blends style with practicality. The iconic Rose Coat, steeped in heritage, remains instantly recognisable for its signature wrap front, luxurious wool-cashmere blend, and thoughtful detailing that flatters every silhouette, making it the perfect layer for crisp British evenings and an equally striking statement back home.
Accessories provide the perfect finishing touch, balancing function with sophistication. From men’s holdalls to women’s footwear, the Ted Baker Icon Bag takes centre stage as an everyday essential, combining generous space, structured design and signature detailing. With limited-edition prints introduced each season, these pieces have become highly collectable, offering a little of Ted Baker’s Best of British spirit wherever they travel.
SS26: The Artist’s House
The Spring/Summer 2026 collection draws inspiration from Holland Park, London, celebrating the creativity and craftsmanship that define this iconic neighbourhood. During the Victorian era, Holland Park became home to renowned artists, writers, and musicians whose influence shaped its distinctive architecture, gardens, and galleries.
Lord Leighton’s House serves as a key source of inspiration, with its grand interiors, stained glass, ornate wallpapers, and floral tapestries, all translated throughout the collection in both print and texture. Architectural details become prints, signature florals receive contemporary interpretations, coordinated dressing offers styling versatility, and print stories extend into handbags and accessories – all testament to the layered, artful approach that makes Ted Baker so distinctively British.
The Artist’s House Toile Collection features a hand-drawn novelty toile inspired by Leighton’s House, incorporating architectural elements and playful details. Meanwhile, the Roses in Bloom Collection showcases hand-painted florals featuring Ted Baker’s signature rose, creating depth and texture across satin, organza, and neoprene in shades of pink, soft grey, and red.
This season, Ted Baker invites you to step into that world, whether you’re strolling through a sunlit London square or bringing a touch of its artistic elegance into your own wardrobe. Because Ted Baker has always been about more than clothing; it’s about carrying a piece of British creativity, wit, and craftsmanship wherever your summer takes you. And that, truly, is the Best of British.
