Looking back, the company has a history of charting new frontiers and championing excellence around the world. When it comes to dreaming forward, plans are to continue producing a world class product.
“For 300 years, the House of Rémy Martin has handed down its knowledge and expertise from one generation to the next. Today, this extends beyond the legacy of the family, and we work, as a team, with all stakeholders of Rémy Martin to reach sustainable excellence, together,” remarks Marie-Amélie de Leusse, Chairman of the Rémy Cointreau Group. She adds that they have all inherited a responsibility to protect their soils for the future generations by partnering with winegrowers from Grande and Petite Champagne, mentoring new talents all over the world, striving to perpetuate this family legacy for another 300 years.
This point of view by Rémy Martin South Africa was shared and celebrated with the local market at their 300-year celebration, recently held at Monarch, Sandton.
Hosted by its Brand Ambassador, DJ Zinhle, and some of the country’s A-listers, who, much like the brand, have exposed qualities of excellence in their craft and continue to dream forward by creating more whilst bringing others up with them. The evening was an immersive experience and celebration of the shared values of what has defined the brand and what it stands for over the years of its rich history.
Grant Hendricks, Portfolio Manager noted that the South African leg of the celebrations reflected an ongoing commitment to partnerships with local talent. “Rémy Martin is a legacy brand that has stood the test of time. It has proven itself to be resilient for 300 years which is no light feet or achievement in the category. We are, therefore, thrilled to be celebrating this major milestone and look forward to charting a new way forward in South Africa leveraging the rich brand history for what is to come.”
This celebration in South Africa marks a significant move towards Rémy Martin celebrating its ongoing partnerships with local talent who have, over the years, demonstrated excellence in their respective fields, whilst further igniting the brand’s presence in market and establishing a stronghold in the market with its fine cognac fine champagne.
Globally, additional activities that will take place throughout the year include The Reopening of the Historical House after several years of renovations. At the crossroads of urban and rural, the sumptuous setting will magnify a 300-year legacy of hospitality, taking visitors on a voyage into the very soul of Rémy Martin.
Rémy Cointreau Global Travel Retail has also released the 300th Rémy Martin Anniversary Coupe which is available now at selected airports worldwide. The 300th Anniversary Coupe, is a tribute to the heritage of the House and an invitation to dream forward. It was created by Rémy Martin Cellar Master Baptiste Loiseau from the Rémy Martin Réserve Perpétuelle, a collection of exceptional eaux-de-vie, exclusively from the Grande Champagne terroir, saved and passed forward by generations of Cellar Masters. At selected airports worldwide, the House will take cognac lovers on a spectacular flight through time via the Rémy Martin Dream Forward Expedition.
For additional information, visit www.RemyMartin.com.
