Wimbledon 2024: Celebrating Rolex’s Timeless Partnership with Tennis

The 137th edition of the Championships is on until July 14, with the Swiss watchmaker serving once again as the official timekeeper

By Debbie Hathway

The world’s best tennis players are vying for top honours at the prestigious Wimbledon Championships, hosted by the All England Lawn Tennis and Croquet Club. This is the 137th edition of the Championships, and Rolex has supported them for almost half a century. Since 1978, the Swiss watchmaker has steadfastly supported leading tournaments and tennis talent since 1978, demonstrating its unwavering commitment to the sport.

The Championships are played on meticulously maintained grass courts – mowed daily to exactly 8mm – a testament to the dedication and precision that have gone into the event’s preparation since its inaugural edition in 1877. Defending gentlemen’s singles champion and Rolex Testimonee Carlos Alcaraz, who recently won his third Grand Slam title at Roland-Garros, says, “Honestly, the way that I played in that final last year, having all my closest people there and the atmosphere around the whole day, was a beautiful moment. At times, overcoming my emotions felt like a bigger challenge than winning match point. To win while representing Rolex was even more special because the brand is such an important part of Wimbledon.”

Rolex Testimonees challenging for his title are Taylor Fritz, Holger Rune, Ben Shelton, Jannik Sinner and Stéfanos Tsitsipás. Roger Federer, who won a record eight Wimbledon singles titles and 20 Grand Slam tournaments in all, reflects, “From the very first time I walked out on court at The All England Club as a junior, I felt that Wimbledon was special. When you look around and see the Rolex crown it gives you a familiar feeling, a sense of being at home.”

Rolex testimonee Roger Federer lifts the gentlemen’s singles trophy at Wimbledon in 2007

Iga Świątek, winner of a historic fourth Roland-Garros title in June 2024, will compete for the Venus Rosewater Dish alongside fellow Rolex Testimonees Angelique Kerber, Coco Gauff, Caroline Wozniacki and Qinwen Zheng in the ladies’ singles draw.

2018 champion Kerber returns to Wimbledon for the first time this year since becoming a mother. A three-time Grand Slam champion and Rolex Testimonee since 2017, Kerber says, “I’m really looking forward to the competition, feeling the atmosphere from the crowd and sharing the court with the best players in the world. For women in any sport, I think it’s important to feel welcome and that if you dream and keep practising you can achieve great things. Winning Wimbledon in 2018 showed that hard work and perseverance pays off – it really was a dream come true.”


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