Synonymous with innovative automotive engineering, Lexus has forged a solid connection with the world of art and design, a reflection of its commitment to innovation and craftsmanship. And for the fifth consecutive year, it will offer a platform to highlight visionary concepts that push the boundaries of design and sustainability at the 2025 Investec Cape Town Art Fair (ICTAF). As the official vehicle partner, Lexus will also ensure that VIP guests arrive at the event in comfort and style.
An extension of philosophy
Lexus is guided by the Japanese principle of Takumi – the art of mastery. With decades of experience, Takumi craftsmen bring an unparalleled level of precision and attention to detail to every Lexus vehicle. From the intricately hand-pleated door trims to the flawless application of the Kiriko glass accents, each component tells a story of heritage and innovation. This philosophy of artistry and human touch transcends the factory floor, influencing the brand’s partnerships with art fairs and design events, including Design Miami, the RMB Latitudes Art Fair, and Decorex Africa.
“Lexus views design as more than aesthetics; it is an interplay of emotion, functionality and imagination,” explains Simon Humphries, chief branding officer and head of Lexus global design. “By supporting art and design platforms, we align ourselves with creators who are shaping the future of beauty and ingenuity.”
The Cape Town Art Fair, a celebration of contemporary art and Africa’s diverse creative voices, provides the perfect stage for Lexus to amplify its design narrative. The brand’s participation goes beyond traditional sponsorship to align with the Lexus Japanese philosophy of Omotenashi – anticipating and delivering unique, thoughtful experiences.
The partnership also underscores its focus on sustainability, a theme increasingly central to both the art world and luxury markets. At the 2024 edition, Lexus showcased an immersive installation inspired by its latest all-electric model, the Lexus RZ. The installation blended sustainable materials, fluid forms, and lighting design to symbolise the seamless connection between advanced technology and the natural world. Visitors were invited to explore the intersection of art and mobility, with the installation demonstrating how design can inspire sustainable futures.
By championing innovation with a conscience, Lexus contributes to a global dialogue about how creativity and innovation can shape the future. Design is, after all, not just about what you see – it is about how it makes you feel.
For more details, visit lexus.co.za
YourLuxury Africa is a media partner at the Investec Cape Town Art Fair. Come join us – and Lexus – for a glass of bubbly and an immersive experience. For more information, go to investeccapetownartfair.co.za
