The large premium SUV segment is no stranger to fierce competition, and the Volkswagen (VW) Touareg has proven its mettle as a formidable contender over the past two decades, carving out a legacy that is both storied and impressive. This segment has long been dominated by the best, with icons such as the Land Rover Defender (1984), Discovery (1989), Mercedes-Benz GLE (formerly M-Class, 1997), and BMW X5 (1999) leading the charge. Volkswagen made its mark in 2002 with the Touareg, a bold move that not only marked the brand’s entry into the luxury SUV market but also paved the way for other VW Group masterpieces, including the Porsche Cayenne (2003), Audi Q7 (2005), and Bentley Bentayga (2015).
Since its debut in 2002, the Touareg has held its own, standing shoulder-to-shoulder with its formidable rivals. Now, 22 years and over 1.13 million customers later, this model has become a symbol of refinement, capability and innovation. The refreshed 2024 VW Touareg – which I recently got the privilege of testing, thanks to VW Group Africa’s PR division – sets a new benchmark in premium quality and versatility, offering a suite of upgrades that elevate it to new heights.
A Legacy Reinvented
The Touareg was born as a visionary project within the VW Group, serving as a testbed for its luxury-focused siblings, including the Porsche Cayenne, Audi Q7 and even the Bentley Bentayga. However, the Touareg is far from a mere shadow – it is a trailblazer in its own right. With the updated model, VW has taken this heritage and infused it with the latest in automotive technology and design, creating an SUV that is as versatile as it is stylish.
What’s New?
The refreshed Touareg debuts with a host of updates that make it stand out in the crowded SUV market:
- IQ.Light HD Matrix Headlights: VW’s first use of this innovative lighting system makes night-time driving safer and more comfortable, showcasing the brand’s commitment to enhancing the driving experience.
- Innovision Cockpit: Featuring the latest hardware and software, the digital dashboard is sleek, intuitive and customisable, ensuring you stay connected and informed.
- Roof Load Sensor: A smart addition that improves handling and stability based on the roof’s load – a thoughtful touch for those who enjoy adventure-packed road trips.
- Distinctive Design Updates: The redesigned front and rear ends, with LED tail light clusters and an illuminated VW logo, add an unmistakable visual flair.
Behind the Wheel
The test unit, dressed in the R-Line package and an optional matte charcoal metallic paint aptly named Silizium Grey, gleamed with sophistication. Paired with striking Leeds 21-inch black diamond-turned rims, it exuded an aura of mystery and authority – like a suave team of Men in Black escorting a high-profile VIP. Driving the Touareg is an experience that blends power, refinement and practicality. My test model came equipped with a 3.0-litre V6 turbodiesel engine producing 190 kW of power and 600 Nm of torque. Paired with an eight-speed automatic gearbox and VW’s 4MOTION all-wheel-drive system, the Touareg handles effortlessly on highways and off-road trails alike.
I found the ride very comfortable, thanks to the automatic self-levelling suspension package, and the 21-inch Bridgestone Alenza tyres that provided excellent grip and comfort, even on long and relatively short journeys like the one I took along the N12 Treasure Route. With a generous 90-litre fuel tank and a range of over 950 km, it’s a vehicle that invites exploration. On my test drive, I found the Touareg an ideal long-distance companion, exuding a quiet confidence that few rivals can match. VW claims a fuel consumption figure of 7.8 litres per 100km. I achieved 8.7 litres per 100km after covering a distance of 923km during my time with the car.
Thoughtful Touches
VW hasn’t overlooked the modern driver’s need for connectivity. The updated Touareg now offers USB-C connections with an impressive 45-watt charging capacity, making it easier than ever to keep smartphones, tablets and laptops powered on the go. These are small details, but they underscore VW’s commitment to creating a seamless, luxurious experience.
A True All-Rounder
While some SUVs lean heavily toward sportiness or off-road capability, the Touareg strikes a balance that few can achieve. It feels equally at home navigating urban streets, towing heavy loads, or tackling rough terrain. Compared to rivals like the dynamic BMW X5, sporty Porsche Cayenne, or the rugged Land Rover Defender, the Touareg emerges as a versatile all-rounder – confident, capable and stylish.
The Verdict
Driving the refreshed VW Touareg felt like meeting a young 22-year-old ambitious professional entering the workforce – polished, prepared and ready to take on the world. With its rich legacy, modern features, and undeniable charm, the Touareg is poised to win over a new generation of drivers.
For those in the market, it’s worth exploring other contenders like the BMW X5 xDrive30d (R1 750 000), Mercedes-Benz GLE 300d 4MATIC (R1 970 201), Porsche Cayenne (R1 968 000), Audi Q7 (R1 617 600) and Land Rover Defender 110 (R1 669 100). Looking ahead, keep an eye on the new Volvo XC90, set to launch in 2025. Ultimately, the Touareg stands out with its perfect blend of premium quality, innovation and value.
With a starting price of R1 763 900 that includes a 5-year/100 000 km Maintenance Plan and a 3-year/120 000 km warranty, the refreshed Touareg is as practical as it is aspirational. Whether it’s conquering the daily commute or embarking on an epic road trip, the Touareg is ready to make every journey extraordinary.
One thing is certain: VW’s flagship SUV remains a force to be reckoned with, and the future of the Touareg looks brighter than ever.
