Luxury without limits

The new BMW i7 redefines the flagship sedan experience, marking a significant stride in the German automaker’s journey toward complete electrification by 2030.

By Juliet McGuire

It’s not often we will begin a car review in the rear, but when it’s like nothing you’ve experienced before, there is no other way. Climb inside the BMW i7 and be enveloped by the leather/cashmere wool seats (you read that correctly, cashmere wool!) and enjoy a full-blown cinematic experience. We are talking about a 31.3-inch screen which folds down from the roof, operated via touchscreen controls in the door handles. Pop the blinds up at the touch of a button and you might feel like you are sitting in the comfort of your own home cinema, rather than in the back of a car. And if you so choose, enjoy a massage as well while you recline in an almost near-horizontal position. Did someone say, “First Class”? Press another button and all four doors will open at once. It makes for quite the party trick.

Being electric means that it is all near-silent in the cabin. The i7 has two electric motors, one at the front and one at the rear, both of which are powered by a 101 kW/h battery. With outputs of 400 kW and 745 Nm of torque, you can get to 100 km/h in just 6.1 seconds. This is quite a feat when you consider how heavy this car is – think 2.6 tonnes. The ride is smooth, comfortable, and refined. Just ensure all the settings are to your liking, especially in terms of regenerative braking, because if it is on its highest setting you are thrown into the dashboard every time you brake. It can make for a rather nauseating drive. The i7 has a decent range of between 590 km and 625 km, so it might feel unnecessary to try to recoup energy which will only result in an unpleasant drive.

If only I had an endless word count to be able to delve into every aspect of the i7 that makes it a truly remarkable luxury sedan. One can feel quite overwhelmed by all the tech on offer. It will take some time to get used to it, but once you are able to understand, operate and possibly control everything on offer, there will be almost nothing that this car couldn’t do. I will go out on a limb here and say that there is nothing as luxurious or as advanced on our roads at this point.

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