Watch fans will be spoilt for choice when visiting Geneva early April, with multiple industry-related events happening across the city. Time to Watches returns as a hub of creativity, independent watchmaking, and forward-thinking innovation. The event brings collectors, retailers, media, and watch enthusiasts together in a vibrant atmosphere at Villa Sarasin, a short walk from Palexpo.
Expect to see firsts like Krayon’s revolutionary mechanical planner watch, which displays an entire month at a glance without the need for technical intervention. This innovative design continuously rolls forward, month after month, making time management simple and intuitive. The watch’s dial shows the day and date for the entire month, much like a planner. The wearer can quickly assess their schedule with a clear view of five weeks.
Krayon’s Anyday redefines timekeeping by offering a modern, practical approach to time management that is ideal for today’s busy lifestyles. Designed to streamline professional and personal planning, it empowers the wearer to navigate their schedule easily and intuitively. Housed in 18K white gold, the watch features a refined 39mm case and a slim 9.5mm profile, powered by a sophisticated movement with 378 components.
Held during what has become known as Geneva Watch Week, Time to Watches balances product excellence with brand authenticity in an informal, dynamic, and festive setting.
The grand opening on 1 April at 7:30pm promises an unforgettable evening, with exhibitors and visitors invited to a cocktail dinner curated by Chef Gilbert Renaud. Throughout the week, Time to Watches fosters engagement with daily breakfasts uniting media and exhibitors, piano-bar after-work sessions from Wednesday to Saturday (6pm to 8pm), and a buzzing outdoor scene incorporating a food and beer truck from 11am to 8pm.
Beyond celebration, Time to Watches offers hands-on learning. Immersive workshops provide a rare chance to explore the secrets of mechanical watchmaking, while guided tours uncover the stories behind the exhibiting brands. A dedicated podcast studio, housed in a transparent igloo outside Villa Sarasin, will host discussions with industry insiders on the key topics shaping the future of watchmaking.
Exhibiting brands:
Adriatica, Aerowatch, Airain, Äonic, Appella, Awake, Azimuth, BA111OD, Bauhaus, Beaubleu, Beauregard, Benrus, Berney, Blackout, Breva Geneve, Briston, Carl Suchy & Söhne, Charles Girardier, CIME, Creations by Wire Art, De Rijke & Co, Dennison Watch, Done Watches, Eagle Eye Watches, Elka Watch Co., Exaequo – Melting Watch, Fears, Formex, Genius Watches, Guebly, H992 Architecte Horloger, Herbelin, Jowissa, Krayon, Laco, Laine, Lebois & Co., Lorige, Marathon Watch, Mathey-Tissot, Milus, Ming, Nivada Grenchen, Ollech & Wajs, Omnis, Paulin, Pragma, Ralf Tech, Rapport London, Reservoir, Robot watch, Rosenbusch Watches, ruhla 1929, Schaefer & Companions, Sinclair Harding, Sinn Spezialuhren, Squale, Taos, Tsar Bomba Watches, Utinam Besançon, Vulcain, White Star Watch, Wolf, Youhr, Zannetti Independent Watchmaker, Zeppelin.
