What inspired the design of the new Bvlgari Tubogas collection, and how does it differ from previous iterations of Tubogas?
“Tubogas is Bvlgari’s unmistakable signature! Fusing fluid lines and bold design, Tubogas epitomises Bvlgari’s unmatched craftsmanship and one of the most iconic designs of the 20th century. The new Tubogas collection draws its inspiration from Bvlgari’s rich heritage, especially from the sleek and sinuous designs of the 1940s. This iteration modernises the signature Tubogas technique with more refined lines while retaining its iconic flexible, coil-like structure that wraps around the wrist or neck seamlessly. The evolution is in the detailing, with contemporary touches that maintain its timeless elegance.”
Can you share the craftsmanship and innovation that went into creating this collection? What makes the Tubogas technique unique to Bvlgari?
“The Tubogas technique is one of Bvlgari’s most innovative signatures, crafted without the use of soldering. It’s an intricate process, requiring exceptional precision and craftsmanship to achieve the perfect balance of flexibility and strength.”
What are the key elements that set this collection apart from other high-jewellery pieces in the market today?
“This collection stands out through its combination of sleek modernity and timeless elegance. The Tubogas technique offers an unmistakable, instantly recognisable aesthetic, while the meticulous craftsmanship ensures that each piece is not just an accessory but a true work of art. The seamless integration of precious metals and stones into such a flexible structure is rare and remarkable in high jewellery.”\
High jewellery is often seen as both a statement of personal style and an investment. What makes the Bvlgari Tubogas collection a worthwhile investment for collectors?
“The Tubogas collection, with its storied heritage and innovative craftsmanship, represents luxury and timeless appeal. Bvlgari pieces are highly collectible due to their artistic value and their history of maintaining value over time. The Tubogas design, with its distinctive yet versatile style, has consistently been sought after by connoisseurs, making it a meaningful investment.”
How does Bvlgari ensure the long-term value of its high-jewellery pieces?
“Bvlgari ensures value through the quality of its materials and craftsmanship, combined with designs that are both iconic and enduring. Our commitment to heritage and innovation guarantees that each piece becomes a timeless treasure, often increasing in value over time, as seen in auctions and secondary markets.”
Can you provide insights into the resale value of pieces from previous collections – perhaps with reference to auction results?
“While I can’t delve into specifics, it’s well-known that Bvlgari pieces frequently perform strongly at auctions, with certain vintage pieces fetching significant premiums. Collectors continue to seek out these timeless designs, underscoring the lasting appeal of our jewellery.”
Which metals have been the most popular in the luxury jewellery market recently, and how does the Bvlgari Tubogas collection reflect or anticipate these trends? Is yellow gold always the go-to for Bvlgari?
“While yellow gold remains a quintessential material for Bvlgari, reflecting the warmth and richness of our Mediterranean heritage, we also see growing demand for rose gold and white gold. The new Tubogas collection reflects these trends by offering variations in different metals, allowing clients to choose pieces that suit their personal style while staying in tune with global trends.”
Does this collection experiment with any new or unconventional materials, or does it stick to traditional precious metals like gold and platinum?
“For the Tubogas collection, we’ve focused on traditional, precious metals like gold and platinum, which enhance the timeless and luxurious feel of the design. However, Bvlgari always pushes the boundaries of creativity, so while this collection celebrates classic materials, we’re always exploring innovative possibilities for the future.”
Why is the Bvlgari Tubogas collection particularly significant for the brand currently? How does it align with Bvlgari’s overall vision and legacy as a jeweller?
“The Tubogas collection is emblematic of Bvlgari’s philosophy – blending modernity with tradition. At a time when individuality and timeless elegance are more appreciated than ever, Tubogas embodies the bold spirit of our brand while respecting our heritage. It’s a perfect representation of how we honour our past while evolving for the future.”
In what ways does this collection contribute to Bvlgari’s ongoing narrative of blending modernity with tradition?
“Tubogas captures the essence of Bvlgari’s identity: modernity expressed through traditional craftsmanship. The collection remains true to the original spirit of its design, but with innovative updates that reflect the contemporary desires of our clients. It’s this balance that has allowed Bvlgari to remain at the forefront of high jewellery.”
Can you talk about the future of the Tubogas design? How do you see it evolving in Bvlgari’s future collections?
“As we look to the future, the Tubogas design will continue to evolve with new inspirations, materials, and innovations. While it will always retain its core identity, we are constantly exploring ways to push the boundaries of design, ensuring that it remains relevant and exciting for the next generation of collectors.”
Fondazione Bvlgari: committed to a sustainable future
With legacy in mind, we asked about Fondazione Bvlgari’s commitment to a sustainable future. Sustainability at Bvlgari means creating a future that harmonizes beauty, responsibility, and purpose. Rooted in the Maison’s heritage, the foundation focuses on generating lasting value through care, generosity, and giving back, aligning with Bvlgari’s long-term dedication to art, philanthropy, and craftsmanship. By embracing diversity and promoting inclusivity, it nurtures untapped potential and strives to leave a positive impact on both people and the planet.
- Art and patronage: Sustaining artistic heritage through meaningful collaborations with cultural institutions and supporting contemporary creative initiatives for future generations.
- Education and philanthropy: Promoting sustainable inclusion through education, ensuring equal opportunities and empowering individuals within diverse communities.
- Transmission of savoir-faire: Preserving traditional crafts by passing down expertise to future generations through community support systems and sustainable practices.
Bvlgari Global Ambassador, Zendaya shines in BVLGARI at Paris Fashion Week 2024. She wore stackable Bvlgari Tubogas bracelets and B.zero1 rings, paired with Serpenti Viper earrings. Photography: GETTY IMAGES
The new Bvlgari Tubogas collection is more than just an evolution of an iconic design – it is a bold statement of craftsmanship, heritage, and modern sophistication. With refined lines and a continued emphasis on the intricate Tubogas technique, Bvlgari masterfully balances tradition with innovation. This collection celebrates timeless materials like gold and platinum while embracing modern trends, making each piece a reflection of both personal style and lasting value. As Bvlgari looks to the future, the Tubogas design will remain a symbol of the brand’s ethos, seamlessly intertwining modernity and tradition while creating jewellery that resonates across generations.
