Bvlgari’s Serpenti collection epitomises transformation, reflecting the snake’s mythical symbolism of rebirth and evolution. In 2025, the Year of the Snake, Bvlgari introduces Serpenti Infinito, a celebration of the serpent’s universal allure through new creations in jewellery, watches, and leather goods.
The Serpenti Infinito exhibition debuts in Shanghai. It features interpretations by 19 artists alongside Bvlgari’s latest designs, showcasing the serpent’s role as a cultural bridge between East and West. The exhibition is open to the public until February 16, 2025.
Meanwhile, the Infinito campaign reimagines this legendary emblem as an enduring icon of beauty, unity, and perpetual reinvention, cementing its status as a hallmark of luxury and innovation. Drawing inspiration from the transformative forces of the Earth, the campaign celebrates the infinite reinvention of the Serpenti emblem, capturing the essence of time and nature’s perpetual evolution.
Infinito features additions like Serpenti Viper jewellery in plain rose and yellow gold or with diamond adornment, offering effortless versatility and modern sophistication. The set includes a necklace with the serpent’s head resting on its tail and easy-to-wear hoop earrings.
For horology enthusiasts, Serpenti Seduttori and Tubogas timepieces continue to dazzle. The Serpenti Seduttori in stainless steel has a drop-shaped case representing the head and a diamond-set bezel. It fastens with a supple bracelet made of hexagonal elements inspired by the reptile’s scales. The Serpenti Tubogas in rose gold, stainless steel, and diamonds coils around the wrist with its flexible bracelet finished without soldering.
