Breitling’s latest creation, the Lady Premier, pays homage to the maison’s elegant past while redefining feminine watch design for today. Drawing inspiration from the avant-garde silhouettes of the 1940s Premier Fantaisies, the new collection distils heritage into a contemporary expression of poise, personality, and playfulness.
Designed under the direction of Breitling’s Head of Product Design, Pablo Widmer, the Lady Premier captures the brand’s signature “modern retro” aesthetic. The automatic 36mm models in stainless steel reveal lustrous dials in Aubergine, Sage, or Dove Grey, complemented by ombré alligator straps. An 18kt gold version features a Chocolate dial with a warm chocolate-gradient strap. For those who prefer a sleeker profile, the 32mm models shimmer in Mother-of-Pearl, Ink Blue, or Midnight Black, fitted with a new seven-row Chevron bracelet — its soft, V-shaped geometry lending a distinctly feminine edge.
Every detail feels intentional. Diamonds flow from lug to bezel in natural, fluid lines, while the dial’s dual finishes — satin soleil and circular brushing — create depth and movement. Inside, Breitling’s COSC-certified Calibre 10 automatic and Calibre 77 SuperQuartz movements ensure enduring precision. All models are water-resistant to 100 metres. The 36mm models have an approximate 42-hour power reserve, while the 32mm models offer three to four years of battery life.
The brand’s “mission to do better” also shines through in its commitment to responsibly sourced gold and traceable lab-grown diamonds on the stainless-steel case.
Fronted by models Meghan Roche and Shahed Elnakhlawy, alongside surfer Mason Barnes, the campaign captures the effortless confidence of the Lady Premier woman — spirited, stylish, and unapologetically herself. She embodies the modern elegance Breitling has long celebrated: timeless sophistication enlivened by a hint of adventure.
