Guess has expanded its Iconic fragrance universe with two distinct new launches for 2026: Guess Iconic Blue for men and Guess Iconic Sublime for women. Together, they offer a fresh take on the brand’s signature blend of Italian heritage, confidence, and contemporary style.
Guess Iconic Blue: The Thrill of the Open Water
Inspired by the adrenaline rush of an Italian speedboat ride, Guess Iconic Blue is a salty, woody fougère eau de parfum designed for the man who is curious, bold, and effortlessly in control. The fragrance opens with Italian bergamot, lemon, and a Mediterranean sea salt accord, evoking a coastal breeze. Its heart blends blue lavender, black pepper, and geranium for a refined edge, while cedarwood, vetiver, and tonka deliver a warm, lasting finish.
Perfumer Christine Hassan of Givaudan notes: “With vibrant notes of Italian citrus, calming blue lavender, and the mineral freshness of a unique Mediterranean sea salt accord, the scent embodies the exhilarating spark of connection and the passionate spirit of Italy.”
The bottle is rendered in a deep, rich blue, with leather textures and white-and-gold accents, topped with the iconic gold G collar. Model Simone Stravolo fronts the campaign.
Guess Iconic Sublime: Serenity with Strength
For women, Guess Iconic Sublime reimagines the signature Iconic bottle in a soft mint-green hue. The fragrance captures a sense of calm and fluidity, accented by a signature woven rope detail and a gleaming gold G charm. Subtle leather textures and gold detailing extend to the matching carton, creating a seamless, elegant presentation.
Building on its luminous character, aqua essence introduces a breezy freshness that evokes serenity and gentle movement, while blue lotus weaves in a dewy, softly sweet floral note reminiscent of rebirth and purity. The composition settles into rich bio amber, whose resinous depth brings a sensual warmth and lasting elegance to the fragrance.
Available at all major retailers.
