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Exclusive: Moët & Chandon partners with Pharrell Williams

This month, Moët & Chandon and Pharrell Williams put birthdays centre stage with their new limited-edition collaboration.

Launching globally this month, the Moët & Chandon Pharrell Williams Limited Edition Collection celebrates birthdays in style, honouring the joy of gathering and sharing human connections.

Known for his chart-topping hits like Happy and Marilyn Monroe, and his trailblazing influence in music, fashion, and philanthropy, Pharrell brings his signature optimism to the collaboration where every sip honours the art of celebration. The collection reimagines Moët’s iconic champagne offerings, all adorned with Pharrell’s creative touches. Think of the Brut Impérial bottle in shimmering gold, midnight blue, and deep red, and the Nectar Impérial Rosé in elegant white. The bottles also feature pearl-like accents and the PW monogram.

In an exclusive interview, YourLuxury Africa found out more from the Grammy-Award winner and Academy-nominated creative director at Louis Vuitton Menswear.

What does the collaboration mean to you and why?

It means a great deal to me. Birthdays are special moments that bring people together, and this partnership allows us to elevate those celebrations in a meaningful, original way. It’s about the collective joy and human connection. By reimagining the birthday experience, we aim to create memories that are both universal and deeply personal.

How do you celebrate your birthday?

For me, the best birthdays always have a sense of warmth. Good company, of course – the closest friends and family you just feel at home with. Good food, something that makes it feel like a special occasion. Not to mention brilliant music, and a bottle of Moët & Chandon – the bigger, the better. It’s about people coming together; life is better when shared.

How does it feel to bring a bottle of champagne to a party with your name on it?

It feels like I’m sharing a part of my celebration with everyone who chooses to pop that Moët & Chandon bottle on their special day. It’s a great emotion with such good energy.

The collection is available at select retail.
For more details, visit moet.com

Images Credit/ Anthony Seklaoui_moet & Chandon X Pharrell Williams Campaign

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March 2025

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