...

Buongiorno: Acqua di Parma’s Ode to Fresh Beginnings

Inspired by the freshness of a Tuscan morning, the collection brings together a fresh Eau de Parfum with bath, body, and lifestyle pieces that are designed to elevate everyday rituals.

Buongiorno, Acqua di Parma’s Eau de Parfum, is inspired by April mornings in the Tuscan hills, evoking the feeling of stepping barefoot into a garden just after rain. Green notes capture that uplifting freshness, while the first rays of sun warm your skin.

Crafted through co-distillation, petitgrain and basil are harmonised into a single olfactory composition. It opens with notes of lemon, spearmint, and rosemary before revealing a heart of lavandin and mandarin leaves. The dry-down brings warmth through cedarwood, amber, and white musk, beautifully balanced from start to finish.

Presented in a striking transparent yellow bottle, Buongiorno radiates vibrant energy. The collection extends to bath and body, including a hand balm, a perfumed soap bar inspired by classical columns, and Art Deco-inspired hand wash and lotion. Lifestyle pieces feature porcelain and raffia craftsmanship, from a soap holder designed by Dorothée Meilichzon to a reimagined hatbox.

Each item reflects Acqua di Parma’s enduring commitment to Italian craftsmanship, elevating daily rituals with understated sophistication.

yla-logo-horizontal
YLA Logo square

JUly 2026

read our latest issue — out now