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WELCOME TO THE DESIGNER BEACH PARTY

From Gucci beach bats in St Tropez and Dolce & Gabbana granitas in Sicily, luxury-brand beach clubs and collabs are making waves on the Mediterranean coastline this summer. See you there!

By Leigh Herringer

Dolce & Gabbana, San Domenico Palace, Sicily

Overlooking Taormina Bay, the the Four Seasons San Domenico Palace hotel in Sicily is most famous for being the film location in the second series of The White Lotus. This year the Palace is one of this year’s most sought-after luxury destinations where guests can chill out on loungers at the dreamy infinity pool resplendent in the D&G Blu Mediterraneo motif, sip granitas under parasols and spot the stars who come here to play. If you don’t make it to Sicily, D&G also have summer pop ups in Capri, Marbella, and St Tropez so no excuses!

Louis Vuitton at Mandarin Oriental, Bodrum, Turkey

The iconic Blue Beach Club & Bar in Bodrum is home to a sensational Louis Vuitton pop-up store for the European summer. It’s close enough for beach babes to leave their LV lounger, walk along the wooden walkway stencilled with the LV motif, and into the Maison’s uber cool boutique.

Dior at Shellona Beach, Saint Tropez, France

It’s all about laidback luxe at Shellona Beach with rattan furniture, straw umbrellas and loungers in Dior’s iconic dusty pink and grey toile de Jouy Sauvage. And at the nearby Dioriviera pop-up store, you’ll find Dior surfboards and yoga mats, resort wear and gifts, and don’t miss lunch under the fabulous pergola.

The Beach Club, Bulgari Beach Resort, Jumeira Bay Island, Dubai

Private pool cabanas and watersports are on offer at the Beach Club of Bulgari’s Mediterranean-inspired hotel in the Gulf. Travelling families also love Little Gems Kids Club that keeps little ones entertained all day. Make time to visit the world’s first Bulgari Marina and Yacht Club too.

The Beach Club at Bulgari Resort, Dubai

Gucci at LouLou Beach Club, Ramatuelle, Saint Tropez, France

Gucci has stamped its signature stripes and double G’s on LouLou Beach Club in St Tropez and has set the gold standard for the ultimate in sunshine style for the season. Think Gucci loungers, towels, cushions, cocktails, beach bats and a capsule range – all in time for the reopening of the Gucci boutique in the capital of Cote d’Azur glamour, in a classic French Riviera house.

Fendi for Puente Romano Beach Resort, Marbella, Spain

In celebration of the Italian fashion house’s latest boutique opening in Puente Romano, the resort’s Chiringuito Beach Club has been remodelled and includes Fendi cabanas, loungers, sail boats and beach buggies, plus an exclusive pop-up where you can purchase from new collections and the classics.

Also on our radar:

Loro Piana La Réserve à la Plage, Saint Tropez, France.

Missoni Resort Club, Sardinia, Italy.

Valentino Escape Palazzo Avino, Ravello, Italy.

Giorgio Armani at Bagatelle, Saint Tropez, France.

Leigh Herringer

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