The Beauty Trends Ruling 2023

From fluffy brows to monochromatic faces, these are our favourite beauty looks right now.

By Naazi Laher

It’s one thing coveting the beauty looks we see on the catwalks and red carpets, but it’s quite another actually re-creating those looks at home for everyday wear. Professional makeup artist Naazi Laher, who has been making women look beautiful for almost 12 years, explains how to get the look yourself.

Fluffy brows

Brow trends over the decades have raised and erased brows along the way but fluffy brows have made a popular comeback. The softer, less structured, fuller brow leans toward the “clean girl aesthetic” which screams natural, effortless beauty. Whether you have, fuller, natural, thin, or defined brows, you can easily recreate the trend with these simple tips:

  • Using a spoolie brush, brush the brows up and in the opposite direction. This creates volume and gives the illusion of a fuller brow. Then brush the brow into place using an upward motion from the outer brow and into the arch, taming the tail.
  • Fill in gaps with a micro eyebrow pencil using a feather-like motion, then blend into the natural brow with a spoolie brush. Recommended brow pencils: Benefit Cosmetics Precisely, My Brow Pencil or Diorshow Brow Styler.
  • If you have fuller brows, use a clear brow gel or soap to set the brows. Try: Bobbi Brown Natural Brow Shaper or Anastasia Beverly Hills, Brow Freeze or for more volume and texture, Benefit 24-HR Brow Setter Shaping & Setting Gel.
  • After setting, brush through the brows one last time with a spoolie brush.

Glowing, hydrated skin

Glowing, almost wet looking skin has been seen season after season on the runways from Milan to New York with “glass” or “dolphin skin” firmly taking centre stage over the overdone matte look.  Healthy clear skin is key if you want that glistening effect, so it takes more effort than your average skincare routine and layering is the secret. To get naturally glowing skin:

  1. Exfoliate: Buffing away dead skin cells regularly (integral for cell turnover) aids in creating texture-free, smooth, clear skin. The market is saturated with exfoliants and can be overwhelming, I suggest choosing products with AHA’s and BHA’s – the “it girls” if you will –  but if you want the “queen bee”, retinol is “her”. Aside from exfoliating, retinol unclogs pores and increases collagen production which helps eliminate fine lines and helps to even out the skin tone.
  2. Hydrate: Hydrating the skin from the inside out is imperative for brighter, healthier looking skin and collagen (try Mother Kind Co) will help to keep skin firm and plump it out from within. Cleanse with a gentle hydrating cleanser and then layer with a hyaluronic-infused serum like Lamelle Correctives HA + Serum, a non-matte moisturiser (I love Ole Henkrisen Strength Trainer Peptide Boost Moisturizer) and don’t forget sunscreen if you’re out and about in the day. Finish off with the iconic MAC Cosmetics Prep + Prime Fix+ for added hydration and to prep the skin for a sheer and flawless makeup application.

Metallic eyeshadow

Chic metallics are in, inspired by Dior and the popular TV show, Euphoria. These 5 pro tips will help you carry off a statement eye without looking overdone:

  1. Opt for a minimalistic makeup look, fresh and dewy.
  2. Liquid or cream metallic eyeshadows work best as they dry fast and are long wearing. Dior, Stila, and MAC Cosmetics have good options.
  3. Use a fluffy blending brush or your fingers to apply.
  4. Do not extend metallic eyeshadows above the crease of the eye – keep it in the socket.
  5. Complete the look by adding a strong winged or graphic liner and mascara, or build the lashes with a volumising mascara, such as Fenty Beauty Hella Thicc Volumizing Mascara.

Monochromatic makeup

Subtle monochromatic makeup stole the red carpet at this year’s Golden Globes. Peachy nudes and romantic pinks were the order of the day, and the fashionistas matched their eyeshadow to the colour of their dresses. If you want to incorporate this trend into your makeup routine:

  1. Commit to either a peach or pink colour palette with the same undertone.
  2. For a subtle effect, use a powder blush over the cheeks and then swipe over the eyes. Tie the look together with lipstick in the same shade or just a couple of shades darker. A cream or liquid blush can be used on the eyes, cheeks, and lips. Apply the product in each area with different intensities.
  3. Combinations: If you prefer the darker hue on your eyes, complement with medium lips and sheer cheeks or if you go for sheer eyes, pair with medium cheeks and darker lips.
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