Louis Vuitton ambassador Chloe Grace Moretz appears in the campaign to launch the new bracelet – the latest in the Louis Vuitton Silver Lockit collection. Reimagined as a semi-beaded bracelet for 2023, the new Silver Lockit design can be worn individually or stacked as seen on the award-winning actress.
As with the previous designs, the new bracelet features the iconic miniature padlock, now set between six silver beads with three cord colour options: red, black and blue, and a fourth black cord version in titanium.
Since 2016, Louis Vuitton has raised more than $20 million for UNICEF, with new versions of the Silver Lockit launched annually to support in the ongoing raising of funds. For every Silver Lockit Beads bracelet sold, $150 is donated to UNICEF.
The new bracelet design is available in Louis Vuitton stores globally.