Louis Vuitton All Set to Redefine Beauty

Louis Vuitton unveils La Beauté Louis Vuitton, an exquisite new chapter in its legacy of travel and artistry. Debuting Autumn 2025, this visionary venture is led by none other than Dame Pat McGrath, DBE, the iconic British makeup maestro, as Creative Director of Cosmetics. Revered as the most influential artist in her field, McGrath brings her unparalleled genius to craft a transcendent beauty experience – one that transcends mere products, embodying the essence of luxury living.

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Pat McGrath shot by Steven Meisel for Louis Vuitton (1)

Pat McGrath shot by Steven Meisel for Louis Vuitton

Trousse de toilette Paderewski en cuir de phoque dediee a Ignacy Jan Paderewski, 1931. Le musicien et compositeur polonais comptait parmi les clients les plus prestigieux de Louis Vuitton. En 1925, Gaston-Louis Vuitton avait dessine et concu pour le pianiste un necessaire de toilette gaine de crocodile, double de python, et dont la garniture combinait le cristal, l'argent, le platine, l'ecaille, l'ivoire et la nacre. En 1931, la maison realisa cette trousse de toilette inspiree de celle de 1925, dont la haute facture refletait tant la rigueur esthetique formelle que le luxe exotique de l'epoque.Collection Louis Vuitton Paderewski toiletries kit in sealskin, dedicated to Ignacy Jan Paderewski, 1931. The Polish musician and composer was one of Louis Vuitton's most prestigious customers. In 1925, Gaston-Louis Vuitton designed and manufactured a toiletries kit for the pianist. Covered in crocodile leather and lined with python skin, its fittings were made from crystal, silver, platinum, tortoiseshell, ivory, and enamel. In 1931, the House produced this toiletries kit inspired by the 1925 version. Its especially sophisticated craftsmanship reflected both the formal aesthetic rigor and the exotic luxury of the times.Louis Vuitton Collection

Du Cadeau ou la Bonne Maniere... : insertion publicitaire parue dans Femina en Novembre 1922. Cette publicite presente un Necessaire de Voyage ou Porte-Habit garni repute dans le monde entier pour son confort et son elegance .

Porte-habits garni Milano en maroquin, 1925. Present au catalogue de la maison depuis 1914, ce porte-habits garni evolue au fil des styles et en fonction des demandes des clients. Gaine de maroquin noir, double de maroquin et de soie rouge, ce modele est une creation specifique a l'Exposition internationale des Arts decoratifs et industriels modernes de 1925. Sa garniture en ivoire, cristal taille et vermeil compte plus de cinquante pieces distribuees sur trois plateaux amovibles, parmi lesquelles necessaires a ongles, a barbe, elements d'ecriture, accessoires de toilette et d'habillement, tels un chausse-pied et un ouvre-gants. Le dessin radicalement geometrique et anguleux des brosses rappelle la forme etagee des gratte-ciel americains de l'epoque. Un symbole de la fusion des arts appliques, de l'industrie et de l'architecture, telle que revendiquee par la genese de l'Exposition.Collection Louis Vuitton Milano fitted suitcase in morocco leather, 1925. This fitted suitcase first appeared in the Louis Vuitton catalog in 1914 and evolved over time as fashions and customers' needs changed. Covered in black morocco leather and lined in morocco leather and red silk, this model was created especially for the 1925 Exposition internationale des Arts decoratifs et industriels (International Exposition of Modern Industrial and Decorative Arts). Its toiletries set-in ivory, cut crystal, and vermeil-includes more than fifty items arranged over three removable trays. These include accessories for nail care, shaving, writing, personal grooming, and dressing, such as shoe-horn and glove spreader. The radically geometric and angular design of the brushes recalls the tiered silhouette of the American skyscrapers of the era, a symbol of the fusion between the applied arts, industry, and architecture proclaimed in the Exposition manifesto.Louis Vuitton Collection

A trailblazer in beauty, McGrath – honoured with a Damehood by Queen Elizabeth II – elevates Louis Vuitton’s heritage of elegance. The House’s storied past in beauty dates back to the 1920s, with bespoke vanity cases, powder compacts, and handbags designed to cradle the finest cosmetics. From the legendary Le Milano vanity for soprano Marthe Chenal to exquisite toiletry cases for composer Jan Paderewski, Louis Vuitton has long been the custodian of glamour.

“La Beauté Louis Vuitton is more than beauty – it’s an art form,” says McGrath. “Crafted with innovation and passion, this collection will redefine luxury.”

Pietro Beccari, Chairman and CEO of Louis Vuitton, adds, “This is a natural evolution of our House – where heritage meets cutting-edge creativity, designed to elevate every moment.”

Stay tuned as La Beauté Louis Vuitton unveils a world where legacy and modernity converge most luxuriously.

Louis Vuitton All Set to Redefine Beauty

The maison enters cosmetics with La Beauté Louis Vuitton, debuting Autumn 2025 under Dame Pat McGrath’s creative direction.

April 2025

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