Recently named one of the 100 Most Reputable Africans for 2025 by Reputation Poll International, Papama Mtwisha is a creative force in African fashion and the visionary behind the Butter Pudding and Africa Your Time Is Now collections.
TELL US A BIT ABOUT YOURSELF…
I only have one name, Papama, which means ‘to awaken’ in Xhosa. Combined with my unending curiosity, my penchant for connecting dots, and my ability to dream big dreams, I would say my mission in this lifetime is to awaken – myself and others.
YOU’VE WORKED ACROSS FASHION, MEDIA AND BUSINESS – WHAT ARE YOUR CAREER HIGHLIGHTS?
There are too many to count! Meeting Madiba and legendary fashion designers like Giorgio Armani and Oscar de la Renta, and my Africa Your Time Is Now (AYTIN) collection being sold at Bloomingdales in the USA, Alara in Nigeria, and L’exception in Paris in such a short time.
WHAT INSPIRED YOU TO GET INTO FASHION and STYLING?
My journey into fashion is deeply rooted in my passion for African identity, storytelling, and self-expression. Because of my design background, I understand the power of visuals and how fashion can shape perceptions, inspire confidence, and create a strong sense of belonging. AYTIN is more than just a fashion label; it’s a movement. I created it not only to showcase African fashion but to empower us to embrace our heritage with pride. The phrase is a call to action, urging all Africans to recognise their worth, seize opportunities, and redefine our narratives on the global stage.
TELL US ABOUT YOUR CURRENT JOURNEY WITH AYTIN…
We are all about ensuring that AYTIN remains relevant, stylish, and meaningful. Beyond the aesthetics, we are deliberate about sustainability and creating employment. Our expansion into global markets is part of our mission to put African fashion on the world stage.
YOU WERE RECENTLY VOTED AS ONE OF THE 100 MOST REPUTABLE AFRICANS…
It’s a privilege to be recognised amongst Africans who are doing their part to raise Africa’s collective frequency. It reaffirmed the dedication, passion, and purpose behind my work, and reinforced my commitment to pushing boundaries and elevating African design to its rightful place in the world.
CAN YOU SHARE YOUR CREATIVE PROCESS?
I start by immersing myself in inspiration – every collection or styling project has a story. I then define the mood, theme, and message behind the work, ensuring that it aligns with the brand’s identity and the emotions I’m trying to evoke. Whether it’s designing new pieces or curating a wardrobe, I experiment with silhouettes, fabrics, colours, and textures. Feedback is crucial, so I test looks on different body types and adjust accordingly. The final step is bringing the vision to life – whether it’s launching a collection, styling a client, or creating impactful fashion moments.
WHAT IS LUXURY TO YOU?
Health, unconditional love, meaningful conversations, peaceful sleep, privacy, and the freedom to choose what you desire to do with your time.
WHO OR WHAT INSPIRES YOU?
I draw inspiration from Africa’s rich cultural heritage, the vibrancy of African textiles, the resilience of our people, and the endless possibilities in fashion as a storytelling medium.
As a stylist, I’m inspired by the power of transformation and how clothing can elevate confidence, tell a story, and reflect identity. I strongly believe that fashion should feel effortless yet intentional, and I enjoy curating looks that make individuals feel seen, empowered, and authentic.
YOUR TOP FIVE AFRICAN FASHION BRANDS?
Tongoro, Christie Brown, Lisa Folawiyo, MAXHOSA, and Thebe Magugu. And of course, AYTIN.
WHEN DO YOU FEEL MOST AT PEACE?
In the ocean – whether swimming, yachting, surfing, or body boarding. Taking in the sunset from my bedroom and pottering around my garden also have a magical effect on me.
WHAT CAN PEOPLE EXPECT FROM YOU THIS YEAR?
My phrase for 2025 is LEVELLING UP.
