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Cartier launches star-studded Trinity Centenary campaign

In 1924, the Trinity ring was born and a century later, the iconic three-band ring is a signature of the Cartier House.

By YourLuxury Africa

More than a piece of jewellery, it is a symbol of unity and diversity and over the years, the world has seen various interpretations with the latest take on the collection including generously proportioned new rings, pendants and bracelets.

Now Cartier is celebrating the anniversary of this icon in a new campaign film. Linked by Trinity’s interlocking rings, Cartier ambassadors Paul Mescal, JISOO, Yara Shahidi, Jackson Wang and Labrinth embody all forms of love and the infinite possibilities of connection: family, friends, infinite, indefinite.

 

In the video, they move independently but harmoniously, like the three rings of Trinity,  through an infinite landscape, accompanied by a soundtrack from singer, songwriter and record producer Labrinth. As part of this orchestration, the composer brought together their voices as one, inviting us to reflect on the diversity of connections that we establish.

“The bonds we make, no matter what shape they take, friendship, passion, family, when a bond is there, it brings us closer, sometimes for a lifetime, sometimes just a brief moment of time, but that’s not important… if a bond forms, just once, it has the power to bind us for life.”

“To feel, to love and to craft as a collective is a truly amazing experience. The collaboration in itself, joining diverse worlds and creating exchanges is a true symbolism of the universality of Trinity,” says Labrinth who has collaborated with many internationally renowned artists, and is part of the super-group LSD, alongside Sia and Diplo.

Irish actor Paul Mescal is known for the nuance and sensitivity of his work, on stage as well as in front of the camera. “Trinity to me embodies friendship, love and kindness. It’s an absolute honour to be a part of this campaign,” says Paul.

The Bardos © Cartier

“For me, Trinity is a part of our lives, it links to the idea of diversity and allows me to embrace all my facets – and to encourage new generations to do so,” says JISOO. With over 77,6 million followers on Instagram, this global pop star brings together an entire generation across the world: from the singer of one of the most successful bands BLACKPINK to a talented and iconic actress.

Jisoo. Nathaniel Goldberg © Cartier

Award-winning American actress, producer, and breakout star of ABC’s Emmy and Golden Globe-nominated series black-ish, Yara Shahidi has quickly established herself as one to watch in Hollywood. The Harvard graduate is also known for her social engagement and activism, particularly her fight for on-screen diversity. “Trinity is an emblem of connectivity and love which is so fitting, as my own life is a result of the deep love I’ve felt from my community of support.”

Yara Shahidi. Nathaniel Goldberg © Cartier

 “I hope everyone can find their own standard of happiness and satisfaction,” says Jackson Wang, who is a musician, performer, fashion designer and creative director, as well as the founder of TEAM WANG. “I try to establish emotional links that resemble Trinity’s values.”

Jackson Wang. Nathaniel Goldberg © Cartier

To read more about the new Cartier collection, click here.

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