I am still loving my foray into Korean beauty (K-Beauty) and my latest obsession is Laneige, which is now available in South Africa. Launched in 1994, the brand harnesses advanced water science technology that helps maintain optimal skin moisture levels and has developed a cult following for its innovative skincare products. K-Beauty encourages a multi-step skincare routine that focuses on thorough cleansing, and moisturising for healthier, glowing skin.
The tremendous uptake of high-performance skincare solutions has seen K-Beauty become a dominant force in the global beauty industry, with brands like Laneige leading the charge.
There are many reasons for K-Beauty’s popularity: • Korean beauty brands are known for their cutting-edge technology and innovative ingredients, often being at the forefront of skincare research and development. • It emphasises prevention and maintaining skin health, rather than just treating problems as they arise. • The elaborate multi-step skincare routine, which includes cleansing, toning, essences, serums, and masks, is seen as a comprehensive approach to achieving flawless skin. • Many K-Beauty products use natural and gentle ingredients, appealing to consumers looking for clean beauty options. • The packaging and overall aesthetic are visually appealing. • Despite the high quality and innovative nature of the products, many Korean skincare items are relatively affordable, offering good value for money. Laneige ticks all the above boxes and I absolutely love the moisture punch the products pack – a game changer for skin exposed to a dry Highveld winter.
My faves:
1. Water Sleeping Mask
Widely acclaimed as one of the best sleeping masks, I can vouch for it! It recharges skin with a highly concentrated hydro-ionised mineral water and the fast-absorbing gel forms a barrier to prevent moisture loss. Apply before going to bed to revitalise the skin, for a fresh and plumped appearance by morning.
2. Lip Sleeping Mask
I am so addicted to this cult favourite that it’s not only my go-to moisturising and soothing product overnight, but I also apply it whenever I am out in the cold and wind for an extra layer of protection. It’s enriched with a Berry Fruit Complex™ to melt away dead skin cells, while vitamin C and coconut oil soothe and seal in hydration. It’s available in four juicy flavours – berry, gummy bear, sweet candy, and vanilla.
3. Water Bank Blue Hyaluronic Cream Moisturizer
Can you bank moisture? Absolutely! This barrier-boosting cream provides long-lasting hydration – in fact, it is clinically proven to deliver deep hydration for up to 100 hours. Your skin will thank you. For more on K-Beauty and how to achieve ‘glass’ skin, click here.