Reaffirming the French skincare and makeup brand’s commitment to beauty without boundaries, Clarins has launched its new Skin Illusion Full Coverage Foundation. A high-performance base that seamlessly blends skincare with makeup, it provides full coverage for 24 hours, giving every skin tone a flawless finish.
Available in 24 shades in store and 28 online (with an additional shade arriving in July), this innovative foundation is designed to complement the rich diversity of South African beauty. It’s not just makeup; it’s a skincare-infused foundation that enhances, rather than masks, your natural glow.
Beauty isn’t a single shade – it’s a spectrum”
This ethos of inclusivity is at the heart of the campaign, which features 12 women who reflect the many diverse shades and stories of South Africa. “Beauty isn’t a single shade – it’s a spectrum,” says Nthabiseng Makhokha, Clarins communications specialist. “With this campaign, we wanted to reflect the very essence of South Africa’s rich diversity. It speaks to our belief that everyone deserves a foundation that complements their natural skin tone and celebrates their unique essence. Your skin tells a story of individuality, and your foundation should do the same.”
And that’s exactly what Skin Illusion Full Coverage Foundation does. It delivers long-lasting, transfer-proof coverage while letting your skin, your features, and your confidence shine through. After all, beauty is not about transformation; it’s about embracing the essence of who you are.
